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How the Evolving & Intelligent CRMs powered by AI Aid B2B Businesses

How the Evolving & Intelligent CRMs powered by AI Aid B2B Businesses

Preface Customer Relationship Management (CRM) is an approach by which a company manages its interactions with the existing &...
Dubai to host the three-day B2B networking festival TFest First AI-powered travel event

Dubai to host the three-day B2B networking festival TFest: First AI-powered travel event

On 14th of August 2019, Dubai Tourism announced TFest, the world's first AI-powered luxury travel festival to be hosted in Dubai on...
Rethinking CMS

Rethinking CMS: Headless CMS for improved B2B Omnichannel Selling & Content Management

Prelude: A content management system (CMS) manages the creation & manipulation of digitized pieces of content. A CMS supports...
How Working towards Sales Readiness is Beneficial for B2B Companies

How Working towards Sales Readiness is Beneficial for B2B Companies

Sales readiness is a core component of sales enablement. Nowadays, B2B dominion is fiercely competitive. Companies are under tremendous pressure to deliver...
How to use Account-Based Marketing to Acquire High-Value Customers

How to use Account-Based Marketing to Acquire High-Value Customers

Prologue:  Account-Based Marketing is an approach wherein the B2B companies, particularly those seeking to reach the key decision-makers of...
SEO beyond Search Engine Optimization

SEO beyond Search Engine Optimization: Convergence with Content Strategy & Towards a Holistic Strengthening...

Prelude The best practices in Search Engine Optimization have evolved over the years to coalesce the ever-evolving research methodologies...
Salesforce All set to Acquire ClickSoftware for $1.35B

Salesforce All set to Acquire ClickSoftware for $1.35B

On the 7th of August 2019, Salesforce announced that it has signed a definitive agreement to acquire ClickSoftware for approximately $1.35 billion....
Email Marketing is ever-evolved & marketers need to keep an eye on the trends to optimize the revenue from their omnichannel email marketing endeavors.

Optimizing Email Marketing in 2019: 11 Research-Baked Essentials

Prologue Email Marketing is the use of emails to promote products or services & is an indispensable ingredient of...
10 tips to Architect Prevalent B2B Marketing Strategies for Optimized Sales Conversions in 2019

10 tips to Architect Prevalent B2B Marketing Strategies for Optimized Sales Conversions in 2019

Prelude: B2B marketing is an ever-evolving field. Marketers need to constantly upgrade their marketing strategies & can't really settle...
7 Most Sizzling B2B Marketing Trends in 2019

7 Most Sizzling B2B Marketing Trends in 2019

The B2B industry flourishes by capturing the interests of the buyer personas based on their past buying preferences & researching habits, their...
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