September 21, 2023

Why Micro-Influencer Marketing is at its peak?

How often have you bought a product because you like the brand ambassador or trust their views? I’m sure the answer is more than just once […]
August 30, 2023

AI Chronicles: Stories of Artificial Intelligence

AI Chronicles: Stories of Artificial Intelligence Artificial intelligence, or AI, that we know today has been making rounds since Ancient Greek times. Today, even a child […]
August 25, 2023

Chandrayaan-3: A Triumph for India’s Space Program

August 24 – India made history on 23rd August 2023 by successfully landing the first ever spacecraft on the moon’s south pole – the Chandrayaan 3. […]
August 8, 2023

Decoding Intent: Unleashing AI for Data Insights

The amount of data that is generated every day is staggering. Did you know that experts predict that the world will produce a whopping 175 zettabytes […]
August 7, 2023

Crowd-Powered Impact: Benefits of User-Generated Content

UGC or user-generated content is an original and brand-specific content created to spread awareness and goodwill about the brand. But what exactly is it? A UGC […]
August 4, 2023

Tech Giants Continue Battling Over Paid News

3rd Aug’23, New Jersey: In a blog post on Tuesday, Meta said the Canadian legislation “misrepresents the value news outlets receive when choosing to use our […]
August 1, 2023

Building Your Effective MarTech Architecture Stack

Martech, short for marketing technology, refers to the collection of software and tools businesses use to plan, execute, and measure their marketing campaigns. Martech can include […]
July 28, 2023

Is Threads failing to sew its users together?

Meta CEO Mark Zuckerberg addresses retention issues with Threads, Metaverse investment, and financial performance. “If you have more than 100 million people sign up, ideally it […]
July 24, 2023

What’s New in Musk’s Era of Twitter?

Elon Musk bought back the domain name from PayPal back in 2017. Musk named his kid X Æ A-12. X is there in SpaceX and […]