The B2B Marketer’s Guide to Decoding Metrics


Metrics illustrate the impact that you and your team are driving in the organization, which is critical to ensure you have the budget and resources you need to deliver optimum business outcomes. Without metrics, it’s nearly impossible to measure the success of your activities and identify elements to optimize in future campaigns. And without them, there’s no way to determine your return on investment (ROI).

Download this ebook to understand the methodologies that you can use to evaluate campaign effectiveness and demonstrate how your efforts impact revenue growth, including:

    • Defining your revenue model
    • Modeling the revenue cycle model in your marketing automation platform
    • Measuring early-stage, mid-stage, and late-stage indicators of success
    • Racking campaign and channel success
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