For B2B marketers, it is easy to focus all attention on lead generation and on driving the very best ROI. But when it becomes more expensive to acquire a new customer than to retain a current one, churn reduction then plays a huge role in business growth.
For this Christmas, our gift to you is a compilation of some inspiring quotes from our favorite B2B gurus in order to inspire a first-class marketing strategy. No matter what role you play in B2B marketing, inspiration is something we can all make use of. So here we’ve gathered some of the most inspirational quotes for your perusal.
Check out the quotes now, from industry leaders including Seth Godin and Jeff Bezos, and bookmark this page so it’s easy to find whenever you need that extra bit of insight to escort you through the day.
1.Content marketing is all the marketing that’s left.
All out marketing efforts include content in some form or the other. There isn’t a company that isn’t leveraging some form of content marketing these days. For those who want to remain competitive, ensure that a strategic and well thought out content plan is in place in order to see success.
2. Content builds relationships. Relationships are built on trust. Trust drives revenue.
Andrew Davis, Author, Keynote Speaker
In order to build a relationship, consumers need to be able to trust you and this can be achieved through a proper content strategy. You can do this by talking to your consumers as human beings, getting to know them, finding ways to be helpful, never using pushy tactics, and making sure communication works in both ways.
3. Think about changing the mantra from always be closing, to always be helping.
Jonathan Lister, LinkedIn VP of Sales Marketing Solutions
In order to earn the trust of your consumer, it is important that you don’t crowd them with content that is only sales related. You need to address the concerns of your prospects, answer their questions, and regularly look for new ways to help them.
4. How do we get found in search engines? How do we get people to talk about us on social? We better be interesting and helpful, and we better do that on a consistent basis.
There are all kinds of content available on the internet — videos, blog posts, gifs, etc. Then how do you stand out and get yourself noticed by your target audience? This can be done by providing better, more helpful information, packaging it in a more relatable way, and by being reliable.
5. The best ingredient to a good story is understanding what your audience wants to hear.
Gary Vaynerchuck, CEO, Vayner Media
Unless you are aware of what interests your audience, you will not be able to create high-value and authentic content that they will appreciate and attract them to your website and convert them. It is vital to get to know your buyer personas and the problems they’re facing in order to create content that will ensure they are engaged.
6. If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.
It has now become normal for an angry customer to vent on the Internet after having a bad experience, and they do this either through their Facebook status, or through posts on the brand’s Facebook page, through a tweet, a review, or a forum thread. This can have disastrous results on a brand’s image.
7. A bad email reputation is like a hangover: hard to get rid of and it makes everything else hurt.
Maximize your email deliverability through your reputation. More than 80% of email delivery problems that are faced by marketers today are as a result of a sender’s email reputation. Senders that have a good reputation get delivered while senders with a poor reputation don’t.
8. One of the biggest differences between effective content marketers and those who fail is a documented strategy.
Patricia Redsicker, Author, Social Media Marketing
Creating and consistently delivering relevant and valuable content is a strategic approach called content marketing that attracts a targeted audience which drives them to take a planned call to action. Even though it’s easy to define, achieving content marketing success requires developing a repeatable process.