With a razor focus on boosting digital marketing performance by aligning content with media, Just Media has announced the launch of their new content creation hub!

By leveraging technology to deliver a quick turnaround, low cost but high quality creative content, fueled by a devoted creative team, this content creation hub aims to be more flexible, nimble, and effective, without compromising on quality.

Daniel Lorenze has joined Just Media as Head of Content Creation, along with Elizabeth Dawson who will serve as Creative Director. Together they will establish this new content creation service in-house. Both are award winners, applauded by their clients and have even worked together for the past eight years at other agencies.

Daniel Lorenze 

With over 15 years of experience, Daniel is a highly talented creative and brings a unique background that combines a fine art photography education and deep content studio experience with design and creative direction.  During his tenure at Havas San Francisco, Daniel pioneered a new mindset regarding creating relevant, cost effective, high quality content that can be executed at a fast pace.

As one of the three key creative executives who developed award winning work for Citrix, Daniel has vast experience working on an extensive range of categories which include technology, food & wine, consumer products, pharmaceutical, and socially mindedness. Some notable clients include: Applied Materials, Citrix, Seagate Technology, BioMarin, Sony Playstation, Stainmaster Carpets, Buckwild, and Tria Beauty.

Elizabeth Dawson 

With a career marked by great success in the UK, Canada, and the United States, Elizabeth a true star, has won most of the industry’s major creative awards. During her tenure in the advertising industry, Elizabeth developed successful campaigns for technology clients that included Citrix, Seagate Technology, Applied Materials, and Swisscom. Elizabeth also created award-winning creative work for companies like Coca-Cola, IKEA, eBay, Visa, HSBC, PayPal, and Cathay Pacific.

According to the CEO of Just Media, Brandon Friesen, “The arrival of Elizabeth and Daniel truly marks a milestone event here at Just Media. We are excited to add award winning creative talent such as Elizabeth and Daniel to help launch the new Content Creation Hub.”

He further added that the goal of Just media is not to become a traditional creative shop but to give their clients a new approach to help them orchestrate creative content that helps boost media activation based on the highly targeted approach conducted in the market today. Through the use of audience intelligence and data in order to align creative content with media, Just Media can in due course provide better performing solutions for their clients.

Joe Parente

Joe Parente also joined Just Media as the chief Financial Officer in order to further support the financial growth and profitability of the agency. He will be overseeing the finances, corporate development, financial planning and analysis and accounting of the agency.

With over 20 years of work experience and an extensive background in propelling financial superiority in the advertising industry and the public sector, Joe possesses an expertise in financial planning, project organization, commendable leadership skills along with a deep expertise of financial operations in the advertising industry.

Before joining Just Media, Joe used to be the Chief Financial Officer at Hero Digital and the Director of Finance, NA & APAC at Essence. Through his vast experience in developing financial teams and structures from the ground up, Joe was able to manage finances for clients in the public sector at Shea Labagh Dobberstein.

Brandon Friesen commented, “We are thrilled to have someone with Joe’s experience join the agency in the role of CFO to help drive Just Media’s continued financial growth and profitability. Joe’s extensive financial background, proven leadership skills, dedication to transparency and integrity will help contribute to Just Media’s continued momentum.”

Just Media

Based in California, United States Just Media is a global innovative digital marketing agency that was built from scratch in order to ensure consistent and cohesive media perspectives.


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