Backgrounder, White Papers

Introducing the Engagement Database – and why it’s a vital part of your digital transformation


Digital innovation has irrevocably changed the way we communicate, collaborate, shop, and socialize in the 21st century. Armed with ever-shinier devices and ever-more powerful apps, we now demand consistently better experiences from the brands seeking our attention.

You need to modernize your technology environment with an adaptive, responsive, scalable, intelligent, highly available, and easy to manage database: the Engagement Database.

Designing and executing brilliant customer engagement requires three important things:

  • The ability to respond to fast-changing data, market factors, and business demands
  • The ability to scale without performance loss or outages
  • Viable amount of resource necessary to manage it
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