the power of data

The Power of Data: How Leading Organizations Leverage Data As A Competitive Advantage

Business leaders completely understand the importance of data as a fundamental asset for their business growth. Although many have realized its significance, most of them still […]

schema org markup in local seo

Importance of Markup in Local SEO

Travelers all over the world head over to Google to find information especially local information. If you’re in need of someone to fix your roof or […]

seo analysis

How To Do An SEO Analysis And Why It’s Important?

To understand SEO analysis, let’s have a visit to the near history. Remember phone books? Yellow pages, specifically, were printed business directories divided into categories, and […]

how often post on social media

How Often Should You Post on Social Media? Ask Yourself These 4 Key Questions

Posting on your social media pages is a great way to bring in new business, increase engagement with your customers, and boost your brand recognition. But […]

sound learning marketing strategy

Having A Sound Learning Marketing Strategy In Place Is Vital When Launching New Training

You might have invested in an innovative and engaging eLearning course, one that checks all the boxes, but relying on an “If we build it, they […]

growth is optional

Growth Is Optional: 10 Reasons Why Companies Fail At Growth

The other day I was watching Alex Schultz, the VP of Growth at Facebook, give a lecture on Growth for the CS183B class. He made a […]

13 types of marketing

13 Different Types of Marketing, What They Mean and When to Use Them

In the modern marketing world, there are several types of marketing with fairly self-descriptive names: digital marketing, social media marketing, email marketing, content marketing.

7 reasons to work with influencers

7 Reasons To Work With Influencers To Promote Your Brand

The power of social media influencers is no secret, and in a world where over half (54%) of the population use social media on a daily […]

guide to marketing

Guide to Marketing World

Marketing is the art and science of strategically positioning products or services, branding them, and communicating their value to customers.

Positive Effects of Social Media in Shaping Brand Reputation

Top 7 Positive Effects of Social Media in Shaping Brand Reputation

We all have probably heard about the negative effects of social media on our lives. While it may be true to some extent, we cannot ignore […]