On 29th May 2019 HG Insights, a company well-known for its technology intelligence, announced the launch of HG for Marketo with the following objectives:
- Building extremely targeted customer clusters based on their technographic data
- Generating technographic scores to help the marketing & sales teams prioritize the leads to be contacted, in a defined order
- Personalizing messages for addressing the needs of potential clients & to resonate with their pain points & finally disclosing to them how products using modern technology are the ultimate solutions to all their challenges
HG for Marketo has been designed to link directly to the users’ marketing automation platform & to reflect upon the latest technologies being used by the potential & existing customers.
Kineon Walker, VP of Product and Marketing at HG Insights said that accurate technological insights are imperative to strike relevant conversations with prospects & customers & emphasized that marketing teams using business intelligence of HG Insights will be able to hyper-personalize messaging & inspire trust in their potential & existing customers which will help in building long-lasting relationships with them.
Marketo is a long-standing leader in B2B marketing which was acquired by Abode on October 31, 2018. Post the acquisition by Abode, Marketo’s cloud-based analytics, personalization, content capabilities, account-based marketing (ABM) & revenue-based technology have improved tremendously & Marketo is now a leader in managing, optimizing & orchestrating cross-channel campaigns for B2B & B2C marketers across the globe.
About HG Insights:
HG Insights is a worldwide leader in technology intelligence. The company was founded in 2010 & is headquartered in Santa Barbara. They specialize in competitive intelligence, business modeling, predictive analytics & personalized targeting by installed technologies. Many of the world’s largest technology firms & fastest growing companies have achieved a tremendous advantage by using insights offered by HG and have improved their marketing & sales strategies to upsell their products & improve their revenue. HG Insights uses advance data science strategies to segment & measure large chunks of unstructured digital data which can then be leveraged for precognitive marketing practices.
Marketo is a computer software company that belongs to Abode, is headquartered in San Mateo, CA was founded in 2006. The company offers Engagement Platforms to help brands build value, grow their revenue & prove their impact in the marketplace. The company is well-known for its innovative products & services & specializes in lead management, lead nurturing, marketing automation, demand generation, revenue performance management, social media marketing, lead management & engagement marketing. Furthermore, the company is scalable, reliable & open & hence serves as a trusted platform for thousands of Chief Marketing Officers (CMOs). Marketo is known for its Marketo Engagement Platform, LaunchPoint partner ecosystem, and the vast community that is the Marketing Nation.