Since inception, FCB’s FuelContent has been gaining steady momentum and has created a robust global network for themselves. They have now rolled out its first office in India in order to expand its network and amplify content creation.

With a razor focus on providing brands with more than just a 30-second TVC, FCB Global Network has gotten its content production arm – FuelContent to India. The agency has set up their third office in India and it plans to offer an assortment of branded content services to all their clients across Asia.

Sébastien Desclée the CEO of FuelContent believes that this latest addition is the next piece in the puzzle and provides a rich market that allows them to narrate ‘Never Finished’ stories to fresh audiences. With pan India offices, FuelContent will be opening in Delhi, Mumbai, Bangalore, Chennai, Kochi, and Kolkata.

The India office will be led by Debarpita Banerjee who is the president of North and East FCB Ulka. The India operation will work with the aim to offer content creation solutions. They will also be collaborating with Fuel Canada and Fuel SAF.

Fuel Canada focuses on photography, graphic design, and banner animation while Fuel SAF has expertise in 2D & 3D animation, TVC production & post-production, 3D modeling & texturing and video editing. Between the three regional offices, FuelContent is able to provide 24-hour service to its clients.

The network’s desire to connect talent across a large scale of continents is reflected by this India entry. This also increases their global reach as they work as one consolidated network.

According to Sébastien, “Forging a larger FuelContent network adds value to our clients’ businesses and provides the opportunity for us to strengthen our offerings in Asia and continue to grow our global footprint.”

After spending four years as President of FCB International, earlier this year, Desclée took over at FuelContent. He sought to expand the network further so as to deliver both for current clients that are looking to extend their partnership in fresh markets and clients that have a need for content production solutions.

As stated by Debarpita, the India operation will be offering content creation solutions via an end-to-end format. Key FCB tools like Brand Bedrock will integrate with Fuel India and align core brand strategy to content strategy. This will then create Never Finished content platforms. As content creation is always a collaborative event, Fuel India will work closely with a network of individual content creators and various digital platforms in order to optimize content visibility and management.

Carter Murray, the FCB Worldwide CEO, added that content has become one of the most powerful forms of communication in this fast-paced modern World. He believes that by growing FuelContent – FCB’s branch at the forefront of brand storytelling, it will provide increased levels of connectivity and will allow them to stay ahead of the curve. He is very excited about the potential this expansion promises.

Currently, the organization represents Lord & Taylor, MTV, NIVEA, Adidas, BMW Cell C, Toyota, Lexus, and Coca-Cola, among others.


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