Gravity Global, the multi-award-winning, global B2B agency network has successfully acquired full funnel agency JJ Marketing. This acquisition took place in a bid to strengthen its B2B capability.
According to Gravity, this is a first in a series of acquisitions that they expect to make over the next 24 months, both in the UK and internationally. JJ is an excellent fit with Gravity’s existing specialisms due to their capabilities in strategic brand development, digital transformation and demand generation, along with their proven category knowledge and expertise in key sectors.
The Chief Executive of Gravity, Mark Lethbridge, says that their strategy is to create a global, B2B-focused agency network that’s adept at delivering a complete value chain to clients, from brand to demand generation. He explained that Gravity’s strategy is centered around genuine integration, and streamlining the delivery of truly connected programs instead of the traditional network strategy that is based on ‘decoupling’ services.
“It means that clients can effectively go to one agency with all of the skill-sets and expertise to support their marketing objectives, as well as supporting their in-house marketing teams,” Mark further added.
JJ Marketing’s Chief Executive and founder, James Goddard, commented that through this collaboration with a compatible and larger strategic partner, they’re looking to further develop JJ Marketing so as to benefit all parties, especially their clients and employees.
Through this acquisition, JJ Marketing will be adding to their expertise in travel, technology, professional services, aerospace, and pharma sectors. The 45 employees that are employed with JJ Marketing will remain in their Oxford office and will continue to operate under the name of JJ Marketing, a Gravity Global business.
Mark Lethbridge and Gravity director Sean Feast will be joining James Goddard on the JJM board in order to oversee the integration between the 2 agencies.
About Gravity Global
Founded in 2008, Gravity Global is an award-winning global B2B marketing communications agency that has a full range of services which include research and insight, marketing and brand strategy, and preparation of creative marketing strategies. All this enables their clients to accelerate their business growth on a global scale through a smart business strategy.
About JJ Marketing
Founded in 1989, JJ Marketing is a full-funnel marketing agency that generates demand for their client’s products and services by using an approach that’s strategic, creative and accountable.