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Lead Generation: The Findera Way!

The Findera Way

You have used a variety of web technologies to search out prospective customers but you still come out with less than optimal lead quantity. Sounds familiar?  The stress can be lessened now as locating the right person to make your sales pitch to or even finding the right person for the job has become much easier.

Yahoo co-founder Jerry Yang and Salesforce and Visa board member Maynard Webb have funded a simpler and cheaper solution for finding leads: a free vertical search engine that is optimized for business professionals.

History

In early 2017, Yozio (San Francisco startup) decided it was going to have to scrap its core mission in spite of attracting marquee customers like Pinterest and Airbnb within a duration of just a few years.

The problem that they faced was that there were too few websites with the size and sophistication needed in order to use Yozio’s app tools to their advantage. Plus tech giants Google and Apple started offering similar features. So instead of shutting down the company, the investors decided to roll the capital they invested into a new venture, Findera. Christophe Daligault, Findera COO and co-founder, believes that Findera will turn the tables on big technology by transforming into an inventive little competitor to a deep-rooted leader in the same field; LinkedIn.

Reach:

Findera offers valuable information to self-employed persons and small companies, business professionals who lack access to the kinds of databases and technical resources available to big financially strong businesses. When using the Findera search engine, business professionals can query the database that covers 130 million people who are employed at about five million companies.

Usage:

Findera users can launch a single structured search based on multiple attributes and keywords which includes name, location, position, and department, time in a position, company name and size, revenue and other criteria. The results from these searches can be saved to lists which can then be exported to spreadsheets and the names can be bookmarked.

Mechanics:

In order to gain access to some of the private databases of people and their work roles, Findera makes those purchases. In addition to this, they also accrue data by spidering websites and add other information if users agree to share their contacts, calendars, and other data during sign up. Registration is not required if you are just performing individual searches but in order to maintain a list, it would be needed.

Findera vs. LinkedIn

This new search engine brought in by Findera attempts to address a major pain point when it comes time to form new professional relationships – getting through to someone once you have found them. When using LinkedIn to contact someone, the person often withholds their email addresses on their public LinkedIn profiles. Also, LinkedIn users can only send each other messages through the website if they’ve already formed a professional connection on the site.

Users trying to reach a new contact might have to pay for the LinkedIn premium account to send messages through a company’s In Mail feature or look for a personal connection who can introduce you to them.

Cost

On that note, Finders does not charge for their service but it will soon be offering paid advertising slots and it might look into imposing some usage limits.

Privacy

The evolving global regulatory environment around individual data privacy may have a heavy influence on Findera’s progress. Being a US tech company, they have an aspiration of creating a global user network but with GDPR in place, they have clearly stated in their terms of service,

“If you are a resident of the E.U., Iceland, Liechtenstein, Norway, or Switzerland, you will not be able to create a Findera account at this time.”

According to Daligault, Findera is fully compliant with California’s Consumer Privacy Act of 2018, which offers Californians the right to be informed about the type of personal data companies like Findera have collected about them, and he also added that it’ll remove and unpublish profiles on request.

In Conclusion

“The ‘fabric of work’ is changing. Work relationships are more fluid, decentralized, and autonomous. Professionals need an efficient way to develop their most important professional relationships,” said Christophe Daligault.

According to him, a free search engine will help provide a fresh alternative to time-consuming social networks and costly specialized services. Findera aims to empower all business professionals.

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