More than 50% of companies currently use marketing automation, according to MarTech, a marketing technology forum.

Marketing Automation tends to be the cornerstone of marketing strategy for many organizations, acting as a central hub from which campaigns are launched. The reason for this dependence is that marketing automation helps companies in running complex campaigns with fewer resources. There are many benefits to employing email marketing automation and the possibility of error is limited. As customers and subscribers are easily ticked off, and you get the most out of your email automation, make sure these preventable mistakes aren’t being committed by you.

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