Permission based email marketing; a concept that used to be alien to many businesses but is of vital importance now post GDPR. Gaining your prospect’s permission involves them voluntarily opting-in to hear from you. Other than the legal ramifications of an unsolicited email, there are other reasons why opting-in is preferable and which demonstrates the value of gaining a subscriber’s permission.

It is much more useful and efficient to send an email campaign to a smaller but more targeted list in order to gain more favorable results. Always think quality over quantity, especially when it comes to your subscriber lists.

Now that there is a better understanding about the importance of opt-ins, let’s find out the two types that you can choose from.


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