According to SocialMediaToday, in 2017, more than 7 million advertisers invested a whopping $10.1 billion in PPC ads!
Unlike organic traffic, paid traffic is one of the fastest ways to acquire new B2B leads but the problem of too much noise on the search engine result page (SERPs) makes creating profitable Pay-Per-Click (PPC) B2B campaigns really difficult.
PPC has become one of the best platforms for online advertising in this digital marketing era; rapidly evolving itself into a digital advertising channel. This platform has become so efficient that experts and successful businessmen recommend it as a means to successfully promote businesses online.
So what is PPC?
PPC which stands for Pay-per-click is a platform for online marketing where advertisers pay the search engine a particular fee every time the ad gets clicked. Through this platform, advertisers can reach their target audience faster by selecting options of who can see their ads. According to when someone clicks their ad, only then do they pay.
As there is an increase in digital devices and people are becoming more and more tech-savvy, more businesses are going digital. For this reason, it has become essential to incorporate PPC in digital marketing strategies.
A PPC campaign offers the following great benefits:
- Quick entry
- Measurable and track-able results
- Works in tandem with other marketing channels
- Provides a lot of useful data
Here are 6 key steps you need to perform so as to start your PPC campaign and experience these benefits.
Following these steps will get you on the path to the goals you need to reach but throughout the PPC campaign, keywords need to be added and removed, landing pages need to tested, bids need to be adjusted.