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The Rise Of Revenue Ops:

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Why Marketing & Sales Operations Make Growth Possible

If you talk to any enterprise CEO and ask them what’s top of mind, their responses will range from growth, revenue, to an upcoming earnings report. They may even highlight a new product launch that supports growth or revenue initiatives. That’s ultimately the common thread for all companies – revenue. It’s not hard to see why since revenue has and always will be the lifeblood of all organizations.

Consequently, in acknowledgement of their true potential, we’re referring to them as a Revenue Ops organization.

To help forward-thinkers find success with marketing and sales ops, we’ve developed a comprehensive framework that defines the pillars and core responsibilities of Revenue Ops and will encourage innovative companies to build a world-class Revenue Ops organization.

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