Research Intent: We can track the keywords prospects are using and personalize the campaign.
Purchase Intent: Any reviews left for the similar services.
Install-based Software: The prospect is currently using.
Transactional Intent: If the prospect has filled out a form in the last 60 days, or Purchased a product/service by clicking buy now button.
Navigation Intent via Browsing Categorization: Top 3 frequently visited websites in the last 30 days. Also, percentage of different categories of websites (finance, ecommerce, marketing, IT) visited by the prospect.
Engagement Intent: What kind of social media accounts the prospects are following or if they have signed up for a Newsletter recently.
Identifying Intent Signal Strength through Source & Medium parameters.