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Programmatic Advertising: Fundamentals and Benefits
Introduction to Programmatic Advertising Programmatic advertising has revolutionized the digital marketing landscape...
Read MoreTrends That Are Reshaping the Digital Marketing
Digital marketing is a term all businesses are familiar with. But are...
Read MoreIs MultiChannel Support Ideal for Businesses?
As businesses gain more customers, they have more people trying to reach...
Read MoreFraud Detection with Machine Learning and AI
We are living in an era where everything is digital and done...
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MAKING THE SHIFT: 4 SECRETS BEHIND GREAT BUDGETING AND LANNING
For finance leaders, the pace of change is fast. Add to this a long and labor-intensive budgeting and planning process, and the job of a financial executive becomes increasingly difficult.
THE HIDDEN COSTS OF STATIC LANNING THAT CFOs NEED TO KNOW NOW
As modern CFOs move beyond accounting to become business performance leaders, the awareness of missed opportunities caused by static planning processes has escalated.
HOW CAN GOVERNMENT GAIN THE TRUST OF ITS CITIZENS?
Check out this easy-to-absorb infographic to get a glimpse of what the life of the average citizen could be like if government entities chose to rethink their services. CFOs who fail
A BUYER’S GUIDE TO VIDEO-BASED SUPPORT
Today, companies across industries must pivot to support physical equipment and spaces remotely. Customers and remote employees cannot rely on in-person support when brick-and-mortar businesses are closed
HEALTHCARE ORGANIZATIONS’ 5 BIGGEST FORECASTING CHALLENGES
To thrive in an increasingly competitive and global marketplace, healthcare organizations have to be rigorous in their planning. But it’s just as important to be agile, so you can allocate resources strategically.
TOP 10 CRITERIA FOR SELECTING A MANAGED SERVICES PROVIDER
To accelerate their digital transformation, many organizations are adopting new technologies like cloud, mobile and analytics. Adopting these technologies is resulting in a diverse
Killer Marketing Tips To Grow Your Business
Frequently Asked Questions
Research Intent: We can track the keywords prospects are using and personalize the campaign.
Purchase Intent: Any reviews left for the similar services.
Install-based Software: The prospect is currently using.
Transactional Intent: If the prospect has filled out a form in the last 60 days, or Purchased a product/service by clicking buy now button.
Navigation Intent via Browsing Categorization: Top 3 frequently visited websites in the last 30 days. Also, percentage of different categories of websites (finance, ecommerce, marketing, IT) visited by the prospect.
Engagement Intent: What kind of social media accounts the prospects are following or if they have signed up for a Newsletter recently.
Identifying Intent Signal Strength through Source & Medium parameters.