Latest Blogs
January 26, 2023
Some of the reasons that blockchain technology has quickly become so popular are that it offers great security, it’s decentralized, and it provides excellent transparency. While […]
January 25, 2023
As we enter a new year, 2023, all businesses have begun planning and budgeting for the rest of the year, considering all the areas that still […]
January 23, 2023
Do you know where or why the content marketing sector is moving? Since you won’t know how to modify your own content marketing plan for growth […]
January 23, 2023
Pay-per-click ROI is crucial for medium and small enterprises spending minimally. Small businesses may boost their internet visibility with pay-per-click (PPC) advertising. PPC in advertising is […]
E-books
TOP 10 CRITERIA FOR SELECTING A MANAGED SERVICES PROVIDER
To accelerate their digital transformation, many organizations are adopting new technologies like cloud, mobile and analytics. Adopting these technologies is resulting in a diverse
MAKING THE SHIFT: 4 SECRETS BEHIND GREAT BUDGETING AND LANNING
For finance leaders, the pace of change is fast. Add to this a long and labor-intensive budgeting and planning process, and the job of a financial executive becomes increasingly difficult.
THE HIDDEN COSTS OF STATIC LANNING THAT CFOS NEED TO NOW
As modern CFOs move beyond accounting to become business performance leaders, the awareness of missed opportunities caused by static planning processes has escalated.
A BUYER'S GUIDE TO VIDEO-BASED SUPPORT
Today, companies across industries must pivot to support physical equipment and spaces remotely. Customers and remote employees cannot rely on in-person support when brick-and-mortar businesses are closed
HEALTHCARE ORGANIZATIONS’ 5 BIGGEST FORECASTING CHALLENGES
To thrive in an increasingly competitive and global marketplace, healthcare organizations have to be rigorous in their planning. But it’s just as important to be agile, so you can allocate resources strategically.
Killer Marketing Tips To Grow Your Business
The B2B marketplace post-Covid gets hotter and fiercer day by day amidst the accelerated digital transformation. Discover the latest marketing tips to conquer the marketplace, stand out, thrive, and scale up your revenue goals.
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Frequently Asked Questions
1What does zero trust mean when it comes to security?
Zero trust security model also sometimes known as perimeterless security describes an approach to the design and implementation of IT systems that is based on a strict identity verification process. The framework dictates that only authenticated and authorized users and devices can access applications and data.
2What are the major roadblocks to content marketing plan for 2021?
Research by London Research and ContentCal suggests that content marketers still face considerable challenges in 2021:
a) The biggest problem facing content marketers is the lack of time.
b) Another major roadblock is placing too much emphasis on the quality content published and not enough on strategizing
c) Attributing and measuring the effects of content marketing through the customer journeys
d) Lack of understanding of the value of content marketing among management
Part of the solution to the above problems lies in finding out ways to buy time for in-depth analysis of the content marketing data.
3What are some sales appointment setting tips?
Business owners spend quite a vital part of their time in setting appointments. The conventional ways of setting appointment have been shattered in the post-pandemic world. Here’re some strategies that can help marketers better manage their appointments:
1) Utilize Meeting Scheduling Software
2) Set Agendas Well Ahead Of Time
3) Group Your Customers
4) Switch to Virtual Interactions
4Why does Agile CMS deliver the goods for marketing teams?
An agile CMS is essential for ensuring timely, seamless experiences for the B2B businesses. The term “Agile CMS” was coined by Forrester to describe such as type of CMS. Such CMS satisfies and aligns IT teams with marketing practitioners and provides them with a common set of tools and a shared purpose.
An agile CMS shares many principles with Agile software development. Such software is designed to be used by multiple teams across an organization, and allows for rapid iteration to adjust with the content requirements of the target audience groups and helps drive seamless customer and prospect experiences across omnichannel. The need for such an agile approach is driven by rapidly shifting audience expectations and the requirement for internal tools that support and intensify the results of successful collaboration.
5What is technical SEO, and how is it useful?
Technical SEO is a practice of improving the search visibility or advanced organic ranking of your website that meets all the technical goals. Simply put, it is a sub-part of on-page SEO focused on boosting your site rankings elements, generating more audience & increasing conversion rate.
The following are major components of technical SEO:
• Mobile-friendliness
• SSL certificate
• Website speed
• Fix duplicate content issues
• Create XML sitemap
• AMP – (Accelerated/ Amplified Mobile Pages)
• Structured data markup
• Optimization of 404 pages
• Canonical URL’s
• Txt selection for crawling
