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Adobe Marketo-The Landmark MarTech
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Adobe-Marketo: The Landmark MarTech Deal

The deal has been struck. Adobe will be acquiring privately-held cloud marketing software group Marketo from Vista Equity Partners for …
The Potential Adobe-Marketo Acquisition
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The Potential Adobe-Marketo Acquisition

Adobe to acquire Marketo if market speculation is to be believed. According to Reuter’s sources, Adobe could be in the …
How Outsourcing Lead Generation Can Save Your Company
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How Outsourcing Lead Generation Can Save Your Company

With the advent of the internet age, the art of generating leads by attracting potential prospects to your business and …
CRM and PRM; A Solution
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CRM and PRM; A Solution

Customer relationship management (CRM) is vital to a successful business. In order to generate revenue and have an ease in conducting …
Content Marketing Cracking the Viral Content Code
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Content Marketing: Cracking the Viral Content Code

“It’s gone viral!” This is the most popular and most sought after statement of the 21st century. For a piece …

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Case Study

Case Study – Fortune 500 technology client

Fortune 500 high tech manufacturer selling Automation Solutions. Technology client seeking to drive sales for new product with specialized application. …
Case Study

Case Study – Healthcare Lead Generation Program selling into Hospitals

BACKGROUND Initiative to explore if one large sales success in the healthcare systems market could be duplicated within the vertical …
Case Study

Case Study – Business To Business Telemarketing Services For Leading Software Provider

Vertical Market – Software This client’s product — intelligent recording and analytic solutions for contact centers is a great example …