Why Choose Us?
Since our inception in the year 2015, we have been trailblazers in the B2B dominion. We have used our impeccable and personalized B2B services to help brands capture attention of their target audience groups so that they can easily achieve their bottom lines by optimizing their marketing and advertising endeavors. Innovation, integrity, transparency, diversity, and excellence form the core of our DNA and our impeccable services have been “Empowering Marketers with Powerful Insights”, which also happens to be the central ideology we function with.
Join us to explore a myriad of exciting challenges from across the globe. Come and be a part of an impeccable culture, work on disruptive technologies, and with clients from across the globe. Be a part of a global community committed to champion several missions along the way.
Open Positions
Sales Director – Enterprise B2B Demand Generation
United States | Remote | Full-time | Senior individual contributor
| Function | Sales / Revenue |
| Primary mandate | New logo acquisition, enterprise pipeline creation, renewals and account expansion |
| Market | B2B technology, enterprise marketing teams, agencies and publishers |
| Revenue ramp | Initial contribution expected within 90-120 days |
About Valasys Media
Valasys Media helps enterprise B2B organizations identify, engage and convert in-market buyers through content syndication, qualified lead generation, account-based marketing, intent-led programs, webinars and integrated demand generation. We partner with global technology brands, agencies, publishers and enterprise marketing teams to build measurable pipeline.
The Role
Valasys Media is seeking a US-based Sales Director to own new logo acquisition and strategic account growth across the B2B technology ecosystem. The successful candidate will bring an active book of business, current enterprise relationships and the credibility to engage senior marketing and procurement stakeholders.
The mandate is direct: convert existing market relationships into qualified enterprise meetings, stage-validated opportunities and revenue within the first 90-120 days. This role owns the full sales cycle, from account strategy and discovery through proposal, negotiation, close, renewal and expansion.
| This is a senior, quota-carrying enterprise sales role for an established B2B demand generation seller. It is not a network-building-from-zero position. |
Solutions You Will Sell
- Content syndication and cost-per-lead programs
- MQL, HQL, BANT and tele-verified lead generation
- Account-based marketing and intent-led demand generation
- Webinar, virtual event and audience acquisition programs
- Integrated campaign programs, renewals and strategic account expansion
Key Responsibilities:
- Own and achieve quarterly and annual revenue targets across net new business and renewals.
- Build a focused enterprise account plan and activate existing relationships with CMOs, Demand Generation Leaders, ABM Leaders, Marketing Directors, Procurement teams, agencies and publishers.
- Create, progress and close new logo opportunities across enterprise B2B technology accounts.
- Lead consultative discovery, translate client objectives into campaign strategy, and develop commercially sound proposals and presentations.
- Own pricing, negotiation, insertion order and statement-of-work progression through close.
- Maintain disciplined CRM hygiene, opportunity stages, next steps, close dates and forecast accuracy.
- Develop adequate pipeline coverage against assigned quota and conduct rigorous weekly pipeline reviews.
- Partner with marketing, campaign strategy, operations and delivery teams to ensure a clean handoff and successful execution.
- Manage selected renewals and identify cross-sell and upsell opportunities within existing accounts.
- Maintain current knowledge of the demand generation, B2B media, ABM, intent data and competitive landscape.
- Represent Valasys Media professionally in client meetings and relevant industry forums.
Highly Preferred Candidate Profile:
Strong preference will be given to candidates who meet most of the criteria below and can demonstrate that their network is current, relevant and commercially actionable.
- An active book of business and established relationships across enterprise marketing teams, agencies, publishers and global B2B technology companies.
- An active network of CMOs, Demand Generation Leaders, ABM Leaders, Marketing Directors, Procurement stakeholders, agencies and publishers within the B2B technology ecosystem.
- The ability to identify accounts and relationships that can be activated immediately, with credible revenue contribution within the first 90-120 days.
- A proven new logo hunting record, supported by clear quota, attainment, pipeline and closed-revenue evidence.
- 8+ years of B2B sales experience, including at least 5 years selling B2B media, demand generation, MarTech, AdTech, intent, data or lead generation solutions.
- Direct experience selling content syndication, qualified lead programs, ABM, intent-led campaigns, webinars or closely related enterprise marketing solutions.
- Experience navigating enterprise buying committees, procurement, legal review and complex commercial negotiations.
- Strong executive communication, discovery, presentation and negotiation capability.
- A consistent record of accurate forecasting and disciplined CRM management.
- A self-directed, high-accountability operating style suited to a senior individual-contributor role.
Preferred Organization Background:
Candidates who have worked at, sold alongside, or competed directly with the following organizations are strongly preferred. Comparable B2B demand generation organizations will also be considered.
| Demandbase | DemandScience | Informa TechTarget |
| Pipeline360 | INFUSE | Foundry (formerly IDG) |
| Madison Logic | NetLine | Anteriad |
| Intentsify | BrightTALK | TechnologyAdvice / TechRepublic / eWeek |
| Industry Dive | QuinStreet Enterprise | Activate |
| Spiceworks Ziff Davis | Endeavor Business Media | Integrate |
First 90 Days – Success Criteria:
The first 90 days are designed to validate relationship strength, enterprise selling capability and speed to revenue. Final account-level targets will be aligned during onboarding, but the expected outcomes are:
| Outcome | Expectation by Day 90 |
| Qualified pipeline | Build a stage-validated pipeline that supports at least 3x coverage of the quarterly new-business quota. |
| New logo acquisition | Progress at least one credible new-logo opportunity to proposal, procurement, contract or closed stage, with first bookings expected within 90-120 days. |
| Enterprise meetings | Generate a consistent cadence of meetings with senior enterprise buyers, agency leaders and publisher stakeholders through existing relationships and targeted outreach. |
| Opportunity generation | Create multiple qualified opportunities with confirmed business need, buyer access, timing and a defined commercial next step. |
| Initial revenue contribution | Deliver an initial booking or provide a defensible close plan for near-term revenue within the first 120 days. |
| Account activation plan | Establish a prioritized target-account map, relationship strategy and 6-month revenue plan grounded in realistic conversion assumptions. |
Why Join Valasys Media:
- A high-impact role with direct influence on revenue growth and client success.
- The opportunity to work with global enterprise technology brands, agencies and publishers.
- A broad demand generation portfolio spanning content syndication, ABM, intent, qualified leads and webinars.
- Strong earning potential through a performance-led compensation structure.
- A high-ownership environment with direct access to leadership and cross-functional teams.
How to Apply
Send your resume and complete answers to the mandatory screening questions to hr@valasys.com Please use the subject line: Sales Director – US Application.
Equal Opportunity
Valasys Media is an equal opportunity employer. Employment decisions are based on qualifications, business requirements and demonstrated ability to perform the role, without discrimination on any legally protected basis.
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Job Description
Position: Digital Marketing & Growth Team Lead
Focus Areas: B2B Growth | Performance Marketing | SEO, AEO & GEO | GTM Engineering
Company: Valasys Media
Experience: 4+ Years
Qualification: Bachelor’s Degree (MBA Preferred)
Function: Digital Marketing, Growth & Demand Generation
Role Level: Senior / Team Lead
About the Role:
Valasys Media is looking for a highly capable, commercially driven Digital Marketing & Growth Team Lead who can bring together marketing strategy, technology, analytics, and execution to deliver measurable business growth.
This is not a conventional digital marketing role focused solely on generating traffic, running advertisements, or managing social media.
We are looking for someone who understands the complete B2B growth ecosystem, from market research, GTM strategy, audience acquisition, content planning, organic discovery, and paid media to funnel optimization, lead qualification, revenue attribution, and financial forecasting.
The ideal candidate should possess the technical depth to execute campaigns independently, the analytical ability to interpret business performance, and the leadership skills to manage people, projects, and competing priorities.
We value demonstrated execution, commercial judgment, and measurable outcomes over certifications or theoretical knowledge.
Key Responsibilities:
1. Digital Growth Strategy & GTM Engineering
- Develop and execute integrated digital marketing strategies aligned with business objectives, growth targets, and revenue goals.
- Build and optimize B2B go-to-market strategies covering ICP development, audience segmentation, positioning, channel selection, and acquisition.
- Design scalable GTM workflows connecting prospect intelligence, marketing automation, CRM systems, and campaign execution.
- Understand and optimize the complete marketing funnel, from awareness and acquisition to MQL, SQL, pipeline, and revenue conversion.
- Collaborate with Sales, Content, Design, Technology, and Leadership teams to align marketing investments with commercial priorities.
2. SEO, AEO, GEO & Organic Growth
- Take end-to-end ownership of technical, on-page, and off-page SEO initiatives.
- Demonstrate hands-on expertise in Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) to improve brand discoverability across conventional search and AI-powered discovery platforms.
- Conduct technical SEO audits, keyword and search-intent analysis, competitor benchmarking, content-gap analysis, and website performance assessments.
- Develop strategies for organic traffic acquisition, topical authority, qualified lead generation, and AI-search visibility.
- Manage indexing, structured data, internal linking, website health, and content optimization.
- Measure organic performance using GA4, GSC, Ahrefs, SEMrush, Screaming Frog, and relevant analytics platforms.
3. Paid Media & Performance Marketing
- Independently plan, launch, manage, optimize, and report on paid campaigns across:
- Google Ads (Search, Display, Remarketing)
- Meta Ads
- LinkedIn Ads
- Programmatic Advertising Platforms
- Own campaign architecture, audience targeting, media planning, budget allocation, tracking, conversion optimization, and performance reporting.
- Manage the complete campaign lifecycle, from initial planning and deployment to optimization, evaluation, and recommendations.
- Understand and apply performance metrics such as CPC, CPL, CPA, CAC, ROAS, ROI, and conversion rates.
- Conduct A/B testing and identify opportunities to improve campaign efficiency, acquisition quality, and return on marketing investment.
- Build performance dashboards that translate channel-level metrics into meaningful business outcomes.
4. B2B Content Strategy & Product Marketing
- Develop content strategies aligned with ICPs, buyer personas, funnel stages, search intent, and business priorities.
- Plan integrated content calendars covering blogs, thought leadership, landing pages, email campaigns, case studies, and demand-generation assets.
- Work closely with content teams to ensure technical accuracy, brand consistency, search visibility, and conversion relevance.
- Demonstrate an understanding of B2B buyer journeys, sales cycles, buying committees, and demand-generation methodologies.
- Support value proposition development, positioning, messaging, and product-led or solution-led marketing initiatives.
5. Website, CMS & Conversion Optimization
- Manage website development and optimization initiatives, with practical knowledge of WordPress and CMS architecture.
- Demonstrate hands-on experience in website and landing-page creation, updates, technical coordination, and troubleshooting.
- Understand website structure, basic front-end technologies, tracking implementation, performance optimization, and user experience.
- Work with technical teams to resolve issues affecting website security, performance, conversion tracking, and search visibility.
- Continuously optimize landing pages, forms, CTAs, and conversion journeys.
6. Marketing Analytics, Finance & Revenue Modeling
- Demonstrate strong commercial understanding of marketing unit economics, budgeting, resource allocation, and campaign profitability.
- Build and maintain marketing forecasts, budget projections, revenue models, and performance reporting frameworks.
- Understand the relationship between marketing expenditure, customer acquisition costs, conversion efficiency, pipeline contribution, and revenue.
- Analyze campaign and channel performance to recommend investment allocation and corrective actions.
- Build executive-level dashboards and reports using HubSpot, GA4, Looker Studio, and other relevant tools.
- Present insights, forecasts, performance gaps, and recommendations to management with clarity and confidence.
7. CRM, Marketing Automation & Technology
- Demonstrate practical working knowledge of HubSpot, including CRM workflows, campaign management, lead lifecycle tracking, reporting, and attribution.
- Understand marketing automation, audience segmentation, lead nurturing, and campaign orchestration.
- Work with sales intelligence and prospecting platforms such as Apollo and LinkedIn Sales Navigator.
- Leverage AI tools such as Claude to improve research, workflows, content operations, and marketing productivity.
- Identify opportunities to automate repetitive processes, improve reporting accuracy, and increase operational efficiency.
8. Team Leadership & Project Management
- Lead and coordinate cross-functional marketing initiatives with clear objectives, ownership, deadlines, and deliverables.
- Manage campaign timelines, content production, internal stakeholders, and project dependencies.
- Set performance expectations, review outputs, provide feedback, and maintain quality standards across the team.
- Identify execution bottlenecks and implement solutions without compromising quality or delivery commitments.
- Communicate project updates, risks, performance results, and strategic recommendations to leadership.
- Maintain accountability for execution quality, budget discipline, and timely delivery.
Mandatory Qualifications & Competencies:
Candidates must demonstrate:
- 4+ years of relevant professional experience in digital marketing, preferably within B2B organizations, agencies, or technology-led businesses.
- Strong, hands-on capabilities in SEO, AEO, and GEO.
- Proven experience independently managing campaigns across Google Ads, Meta Ads, LinkedIn Ads, and programmatic advertising.
- Practical experience with website development workflows, WordPress, and CMS management.
- Demonstrated understanding of B2B GTM strategy, marketing funnels, content planning, and demand generation.
- Working knowledge of GTM engineering, CRM processes, and technology-enabled marketing workflows.
- Strong analytical and financial aptitude, including unit economics, campaign budgeting, revenue modeling, and financial projections.
- Proficiency in campaign reporting, performance dashboards, and interpreting marketing data.
- Strong project management skills and the ability to manage multiple priorities independently.
- Exceptional written and verbal English communication, including the ability to present ideas, explain business metrics, and engage confidently with senior stakeholders.
- Ability to combine strategic thinking with hands-on execution and ownership.
Preferred Qualifications:
- MBA in Marketing, Finance, Business Management, or a related discipline.
- Experience designing or managing Account-Based Marketing (ABM) programs.
- B2B SaaS exposure, including product marketing, positioning, and go-to-market strategy.
- Advanced expertise in financial reporting, marketing ROI analysis, and forecasting.
- Experience building marketing automations, lead scoring systems, and CRM-integrated workflows.
- Prior experience mentoring, supervising, or leading a digital marketing team.
Preferred Technology Stack:
- CRM & GTM: HubSpot, Apollo, LinkedIn Sales Navigator
- SEO & Search Intelligence: Ahrefs, SEMrush, Screaming Frog, Google Search Console
- Analytics & Reporting: GA4, Looker Studio, HubSpot Reporting
- Advertising: Google Ads, LinkedIn Ads, Meta Ads, Programmatic Advertising Platforms
- Website & CMS: WordPress, website development and optimization tools
- AI & Productivity: Claude and other AI-powered research, analytics, and automation tools
Candidates are not expected to have mastered every tool listed but should demonstrate strong practical proficiency in the core platforms and the ability to adopt new technologies quickly.
If your expertise extends beyond channel management and you understand how marketing technology, execution, and economics work together to drive business growth, we would like to hear from you.
Apply Now
Job Description
Position: Growth & Performance Marketing Specialist
Focus Areas: Paid Media | Programmatic Advertising | B2B Demand Generation
Company: Valasys Media
Experience: 2+ Years
Department: Digital Marketing & Growth
Role Level: Mid-Level
About the Role:
Valasys Media is looking for a results-driven Growth & Performance Marketing Specialist with strong hands-on experience in paid advertising, particularly LinkedIn Ads, programmatic advertising, and native advertising platforms.
We are seeking someone who can independently plan, launch, monitor, optimize, and report on multichannel paid media campaigns while maintaining strict accountability for budgets, conversions, and campaign ROI.
This is an execution-intensive role requiring strong platform expertise, analytical thinking, and a clear understanding of performance marketing economics.
Key Responsibilities:
1. Paid Media Campaign Management
- Independently plan, set up, execute, and optimize campaigns across Google Ads, Meta Ads, and LinkedIn Campaign Manager.
- Demonstrate strong expertise in LinkedIn Ads, including audience targeting, lead generation forms, retargeting, account-based targeting, and conversion optimization.
- Manage campaign budgets, bidding strategies, audience segmentation, creative testing, and performance optimization.
- Execute A/B tests across ad creatives, messaging, landing pages, and audience segments.
- Optimize campaigns against predefined KPIs, including CPC, CPM, CTR, CPL, CPA, CAC, and ROAS.
2. Programmatic & Native Advertising
- Execute and optimize campaigns across programmatic DSPs and native advertising platforms, including:
- The Trade Desk
- Amazon DSP
- Taboola
- Outbrain
- Understand programmatic media buying, audience targeting, inventory selection, bidding, frequency capping, and campaign pacing.
- Manage display, native, retargeting, and prospecting campaigns.
- Monitor media spend, placements, traffic quality, conversions, and campaign efficiency.
- Identify opportunities to improve inventory quality, reduce acquisition costs, and maximize return on advertising spend.
3. Growth Marketing & Conversion Optimization
- Support B2B demand-generation and customer acquisition strategies across paid channels.
- Understand marketing funnels, audience journeys, lead generation, and conversion attribution.
- Optimize landing pages, lead-generation forms, and conversion pathways to improve campaign outcomes.
- Collaborate with content, design, and sales teams to align paid media campaigns with growth objectives.
- Conduct competitor research, audience analysis, and campaign performance benchmarking.
4. Campaign Tracking, Analytics & Reporting
- Implement and validate campaign tracking using UTM parameters, conversion pixels, Google Tag Manager, and GA4.
- Monitor campaign performance, lead quality, attribution, and budget utilization.
- Prepare daily, weekly, and monthly performance reports with actionable insights.
- Build and maintain dashboards using GA4, Looker Studio, and CRM reporting tools.
- Present optimization recommendations supported by campaign data and performance trends.
Mandatory Requirements:
- Minimum 2 years of hands-on experience managing paid digital advertising campaigns.
- Proven experience executing and optimizing campaigns across Google Ads, Meta Ads, and LinkedIn Ads, with particularly strong LinkedIn expertise.
- Demonstrable campaign execution experience on at least one major DSP, such as The Trade Desk or Amazon DSP, and one native advertising platform, such as Taboola or Outbrain.
- Strong understanding of programmatic buying, audience segmentation, campaign bidding, optimization, and budget pacing.
- Experience managing end-to-end campaign lifecycles, from setup and tracking to optimization and reporting.
- Proficiency in GA4, Google Tag Manager, conversion tracking, and campaign attribution.
- Sound understanding of performance metrics, marketing funnels, and acquisition economics.
- Strong analytical skills, attention to detail, and proficiency in Excel or Google Sheets.
- Excellent written and verbal communication skills.
Preferred Qualifications:
- Previous experience in B2B demand generation, SaaS, or digital marketing agencies.
- Familiarity with Account-Based Marketing (ABM), LinkedIn account targeting, and lead-generation campaigns.
- Experience with HubSpot, CRM integrations, and lead-quality reporting.
- Exposure to programmatic display, video, and connected TV (CTV) advertising.
- Experience managing international campaigns, particularly targeting US and European markets.
Key Performance Indicators:
Performance will be evaluated against:
- Campaign delivery, budget pacing, and execution accuracy.
- Lead acquisition cost, conversion rates, and lead quality.
- Return on advertising spend and media efficiency.
- Programmatic inventory quality and campaign optimization.
- Tracking accuracy, reporting quality, and actionable insights.
- Consistent achievement of agreed campaign KPIs.
Who Should Apply?
We are looking for an advertising practitioner, not someone who has merely supervised campaigns.
The ideal candidate should be able to demonstrate actual campaign setups, bidding decisions, budget allocations, optimization techniques, and measurable performance improvements.
Candidates with direct hands-on experience in LinkedIn Ads and programmatic media buying will be given priority.
Interview Requirement:
Shortlisted candidates will be expected to walk us through an actual paid media campaign they managed, covering campaign objectives, platform selection, targeting strategy, budget allocation, optimization decisions, and measurable outcomes.