Job Description: PPC specialist
Hours: Monday – Friday (some hours outside of this as required)
Work hours: GMT shift (3:30:00 pm to 12:30 am). It will be a fixed shift.
Location: Pune, IT Cerebrum Park, Kalyani Nagar
Length: Permanent position, with three-month probation period
About the Company
Valasys Media is a Global Integrated Marketing and Sales process outsourcing company that specializes in helping companies to build sales pipeline with qualified opportunities and reduce their sales cycle for their products/services portfolio. As part of our capability, we also help create market visibility, build awareness, and establish business relationships in new markets.
- Develop and implement PPC strategies: Plan, execute, and optimize PPC campaigns & Shopping Campaigns across various platforms, such as Google Ads, Bing Ads, and social media advertising channels.
- Keyword research: Conduct comprehensive keyword research to identify high-performing keywords and create targeted ad groups.
- Ad copy creation: Write compelling ad copy that is tailored to specific audience segments, ensuring strong click-through rates (CTR) and conversions.
- Campaign management: Monitor, track, and optimize campaign performance to maximize return on investment (ROI) and achieve campaign objectives.
- Bid management: Monitor and adjust bid strategies to ensure optimal ad positioning and cost efficiency.
- Landing page optimization: Collaborate with the marketing team to optimize landing pages for better user experience and conversion rates.
- A/B testing: Conduct regular A/B tests on ad copy, landing pages, and other campaign elements to identify winning variations and improve performance.
- Performance analysis and reporting: Analyze campaign data, generate reports, and provide actionable insights to Manager on key metrics, such as impressions, clicks, CTR, conversion rates, and ROI.
- Stay up-to-date with industry trends: Keep abreast of the latest trends, innovations, and best practices in PPC advertising to continuously improve campaign performance.
- Collaborate with cross-functional teams: Work closely with the marketing, design, and content teams to align PPC campaigns with overall marketing strategies and ensure brand consistency.
- Strong understanding of keyword research, ad copywriting, bid management, and campaign optimization techniques.
- Proficient in using PPC analytics tools, such as Google Analytics, Google Ads Editor, and other PPC management platforms.
- Analytical mindset with the ability to interpret data, generate insights, and make data-driven decisions.
- Excellent attention to detail, organizational skills, and ability to manage multiple projects simultaneously.
- Strong written and verbal communication skills.
Education & Experience
- Bachelor’s degree in marketing, advertising, or a related field.
- Proven experience of 1 year managing PPC campaigns across platforms like Google Ads and Bing Ads, Meta.
- Certifications in Google Ads and other PPC platforms are a plus.