Top 7 Social Media Scheduling Tools in 2024

With the rapid amount of growth being witnessed in the online world, it seems that every online user is in competition with the rest. In this brutal battle, securing and maintaining a presence is very crucial for brands and influencers. A regular and timely posting schedule is all in-demand. But is that possible with today’s users who are all about utilizing as little effort and time possible, with the highest results? This is where the need for efficient social media scheduling tools arises.

You can use these scheduling tools to improve the way you apply your strategies. These tools let you simplify your posting process and enable you to screen your content, monitor performance, and interact with your audience in a more effective way. This blog will help you find the best social media scheduling tools in 2024.

What exactly are Social Media Scheduling Tools?

Imagine this, you are an influencer with a growing fan base. But slowly the pressure of handling all kinds of social media platforms is seeping into you. Do you let it take you all-out? Or is there a better option? Well, we’ve got you covered. Social media scheduling tools are your answer! They can be your trustworthy, creator buddies.

Software that assists users in creating, planning, and scheduling the publication of their content on various social media platforms is known as a social media scheduling tool. These tools allow marketers and brands to schedule their posts in advance, plan their content, and manage several accounts from a single dashboard.

These social media scheduling tools provide a diverse list of key features:

One of the main features of these tools is post-scheduling. This enables you to pick a fixed time for your posts to be published. It also makes sure to pick the time according to when the audience is more active.

Another feature of these tools is a content calendar. This allows you to provide a visual presentation of your posts, and it further lets you easily plan your strategy.

An important feature of these tools is their reporting and analytics capabilities. To evaluate the effectiveness of their postings, users can monitor engagement metrics such as likes, shares, and comments.

Most social media scheduling tools are cross-platform compatible. This makes it simpler for you to schedule and manage your content across multiple platforms. So, you can stop putting in manual labor to post your content on Facebook, Instagram, LinkedIn, etc.

Their collaborative features also allow multiple users to come together in order to schedule and produce content. This makes teamwork more efficient and enables a unified approach.

A calendar with icons depicting how social media scheduling tools can help you organize all your posts from various platforms

Why To Use Social Media Scheduling Tools?

A little load off of work is fun for all, and that should be a good enough reason for you to use these tools. But let’s say this reason and the features we listed weren’t enough for you. In that case, here are a few more reasons why you need them:

• You can let these tools create a number of posts in a single session and save your time. No more daily logins and manual postings!
• Regularly planned updates help you maintain your online presence
• Past data plus scheduling tools equals more interactions and reach for you
• Comprehend audience behavior with elements that let you monitor performance
• Mix it up with a content calendar. This ensures a well-balanced blend of entertaining, promotional, and educational pieces.
• Avoid mistakes by establishing approval workflows and allot time for reviewing your content before the scheduled posting time.
• You can also automate the posting process. This allows you to shift your focus from day-to-day management to developing a broader social media strategy.

A number of these tools are being introduced on a regular basis due to their increasing significance. How do you choose which ones are best for you? We’ll assist you by listing on your behalf

The Top 7 Social Media Scheduling Tools in 2024:

1. SocialBee:

If you’re in need of a tool that recycles content, along with extending your content’s life, then SocialBee comes in highly recommended. And this goes without saying that its scheduling features put it on this list.

The journey with SocialBee is very simple too. After doing the obvious, i.e., scheduling your post across various platforms, you proceed to selecting your visual content. With this tool, you don’t even have to worry about generating a suitable caption for your posts, as it does that for you.

After this, you can keep altering the content to fit the platform of your choice. You can arrange the postings accordingly with the help of the content calendar. Even better, you can divide your posts and schedule the publication of each one.

SocialBee automatically takes the relevant post from the categories and proceeds to post it without any manual labor from your end.

Key Characteristics

• Helps you organize posts into categories for a balanced content distribution
• Schedules your posts for multiple platforms
• Reposts evergreen material to maintain its relevance
• Monitors engagement indicators to assess performance

Pros

• A user-friendly interface that prioritizes content organization
• With various tiers to suit varying demands, it is quite affordable
• Excellent customer service, and who doesn’t like that?

Cons

• The lower-tier plans, sadly have limited functions
• If compared to competitors, some users might find the interface less visually appealing

Pricing- Free trial of 14 days. Plan starts at $19/month, with tiered options up to $79/month for advanced features.

2. Sprout Social:

Sprout Social merges interaction tools, scheduling, and advanced analytics. For brands who prioritize thorough social media management, this simplifies things.

Messages from all your connected accounts are similarly centralized by this tool. This enables you to interact with your audience and prepare responses all from one location.

You could even call this an all-in-one social media management tool because of its versatile capabilities.

Key characteristics

• The task of managing and publishing content across all platforms is made simpler for you and your team by its shared content calendar.
• This tool gives you a solidified mailbox thanks to its centralized communication feature. It also offers you thorough reporting and engagement analytics.
• Its social listening feature also lets you monitor brand references and industry trends.

Pros

• Strong reporting and analytics features
• They give you good assistance and customer service
• It is great for role-based access and teamwork

Cons

• The learning curve might give you a little difficulty
• Its high cost may make it unsuitable for small businesses

Pricing-

• It starts at $249/month and for advanced features, it can go up to $499/month. A 30-day free trial is also available.

3. Hootsuite:

Since Hootsuite is one of the most well-known social media management tools, it must be on the list. It enables you to manage several platforms from a single dashboard.

It is a fairly comprehensive tool because of its many features, which includes scheduling posts, tracking engagement and analyzing performance.

With the help of this tool, your whole marketing team can plan an entire week’s worth of posts for your Instagram, Facebook, and Twitter accounts at once.

To track engagement metrics and adjust your strategies accordingly, Hootsuite’s analytics come in handy.

Key characteristics

• The tool’s statistics and reports provide you with an in-depth understanding of performance across all platforms
• You may oversee several social media accounts from a single dashboard
• You can also manage your content and schedule posts with a content calendar
• Relevant material is always available for you on the platform for you to discover and share

Pros

• Along with its well-established reputation, it also brings a wide range of integrations.
• A multitude of extensive learning resources available
• The Hootsuite UI is user-friendly for everyone, regardless of your experience level

Cons

• Prices may be excessive, especially for small businesses
• Some users feel that it maybe a little cluttered with too many features

Pricing-

There is a 30-day free trial available for this tool, and monthly rates range from $19/month to $739/month for full functionality

4. Later:

Later is specifically designed for you if Instagram is your go-to social media platform. In particular, this tool is a virtual content planner that lets you easily schedule your posts by dragging and dropping photographs on a calendar.

While Instagram is its primary emphasis, it can also assist you with other platforms like Facebook and Pinterest.

If you’re an influencer, you can use this tool to plan your Instagram feed visually, ensuring a coordinated aesthetic. You can schedule your posts ahead of time and utilize Later’s link in bio feature to drive traffic to your blog.

Key characteristics

• The drag-and-drop function makes it simple for you to schedule posts
• It’s Linkin.Bio feature lets you make landing pages for your Instagram posts
• Later takes care of scheduling your posts, so you don’t need to bother about that
• This tool can also be used to monitor interactions and improve your publishing tactics

Pros

• Its user-friendly interface is designed to fit your Instagram account’s needs
• It provides a free tier with basic functionality so you can test it out before you commit
• If visual storytelling is your thing, then you should make Later yours too!

Cons

• Its primary concentration is on visual platforms, with fewer functions for non-visual ones
• Though it may offer a free plan, the quantity of posts is restricted

Pricing-

Starting at $12.50/month, prices can increase to $33/month for Advanced services in addition to the free tier with basic features

5. Buffer:

This tool simplifies your social media scheduling by allowing you to arrange posts for multiple platforms with an easy-to-use interface.

Despite having the exact same tools as all the other platforms, such as analytics, scheduling tools, and a link-in-bio page builder, what sets it apart from the rest is its affordable pricing. If you have a small business, then you should definitely check out Buffer.

You can use this tool as a small business owner to plan your biweekly Facebook posts or daily tweets without having to log in every day.

Key characteristics

• It tracks engagement data for your posts
• It lets you visualize your posts with its content calendar
• Buffer also makes scheduling posts across platforms simple for you
• You can use your browser to add things straight to your schedule

Pros

• Its features an easy-to-use interface
• Pricing is reasonable, particularly for small businesses
• It also provides you with strong resources and excellent customer service

Cons

• It, however, lacks a unified messaging capability, making it impossible to manage communications across all devices
• Has less features as compared to competitor tools

Pricing-

Its monthly prices range from $15 to $99, with a free plan that offers Only the most basic features

6. Sendible:

This tool comes with powerful capabilities, such as social listening tools and personalized reports for managing numerous clients, making it easier for you and your team.

Let’s say you run a digital marketing company with a large clientele. You can easily and without any hassle manage all of your social media profiles with Sendible. You have the benefits of planning articles, creating reports, and replying to comments that display the engagement numbers for each customer.

Key characteristics

• For companies with customer account features, it is the perfect tool
• It frees you from having to schedule posts, responses, and comments
• Let’s you manage all of your clients’ accounts from a single dashboard

Pros

• It is compatible with several platforms, such as blogs and emails
• It also allows you to readily alter your workflow

Cons

• Given its wealth of features, this might not be the tool for you if you’re a beginner
• The cost may be more compared to other tools

Pricing-

There is a 30-day free trail available, and the monthly costs starts at $29/month and can increase up to $299/month

7. CoSchedule:

CoSchedule improves content marketing through its integration with WordPress and other tools. It provides you with a marketing calendar for organizing, scheduling, and evaluating your content across different platforms.

For a content marketer, this tool is very handy as it lets you align blog posts, social media updates, and email newsletters in one calendar itself. You can schedule promotional posts for your latest blog article to go live simultaneously on all platforms.

Key characteristics

• It allows you to create and carry out social media campaigns that are related to particular types of content
• You can use it to improve your post titles to increase engagement
• Assists you and your team in working together to schedule and plan content

Pros

• Because it integrates various marketing functions, it is an all-in-one tool
• It is a great tool for teams due its collaborative features
• Makes it easier for you to organize content with its user-friendly interface

Cons

• Some of its features can be a little complicated for new users
• Its cost may be a little too high for small businesses

Pricing-

Has a free trial of 14 days, with prices starting at $29/month going Up to $119/month for advanced features.

Find The Right Tool For You

Intimidated by the sheer number of tools and their features available? Don’t worry, anyone would be. You can always go through each of their features, their advantages and disadvantages, and especially how much they cost you, and decide what fits your needs the best.

Today when AI is at its best performance, utilizing it all the way is a sensible idea. These tools, that are merely an extensive part of it, can prove to be very helpful to you in scheduling your next social media posts.