A Guide to Email Marketing Campaigns and ROI Success
Running an email marketing campaign is the most tried and tested method of online marketing but has the greatest ROI success. Except for adding a little more panache to their email marketing techniques, there hasn’t been any major changes. However, the reason why this technique has managed to stay on top for so long is due to its ease of usage, reach, uniformity, flexibility and the prospect of getting good visibility without a lot of investment.
While many other marketing tricks have made stronger impacts, email marketing is the only one that has lasted this long!
To understand email marketing, think of yourself as the receiver, which isn’t a difficult task as we have, at one point or another, been the receivers of such mails. After signing up for an offer on a website, we enable emails from the senders and end up receiving a ton of promotional emails. However, there are very few we choose to respond to. Having said that, it is so important to make sure that your email marketing strategy is not only spot-on but also creates a stir among your clients.
The following tips will ensure the success of your email marketing campaigns:
- Work on your subscriber list:
- Encourage a reply:
- Add a personal touch:
- Keep them crisp:
- Interesting CTA’s make them worth reading:
- Work on making it mobile-friendly:
- Make it easy to unsubscribe: