Remember when we used to go to the farmers’ market to buy fresh produce and groceries? Or go to the nearest electronic store to buy new electric appliances? Today, Martech Marketing provides us the ease and privilege of getting all our daily necessities on our doorstep with just a few taps on our phone. Moreover, this also empowers local vendors as it gives them business.
About a few years ago, well in the 90s when the concept of the ‘internet’ was circling around, many had not even heard of Google Analytics and the entire MarTech marketing monopoly only consisted of about 140-150 marketing tools. In 1999, Salesforce transformed the entire MarTech marketing industry when it introduced the SaaS (Software-as-a-Service) model.
This was an imperative transformation as the SaaS model replaced the upscale CRM systems which only the powerful and large corporations had the capital to sustain. Ever since started the expeditious growth of the MarTech industry. It accredited all kinds of marketers to streamline their businesses.
What is MarTech?
MarTech, or Marketing Technology, refers to the tool or software used by digital marketers to create, automate, measure, and implement different marketing strategies on the internet. These tools and software provide marketers with the judgment to make data-driven findings, enhance their marketing campaigns, and much more.
MarTech marketing completely streamlines and automates your marketing process, right from creating assets to prospect engagement. With conscientious planning, you can opt for the right tools to leverage your business and increase your overall ROI.
In today’s fast-paced world, where more and more competitors enter the market, keeping up and staying relevant has become a necessity. As a result, there are thousands of tools that MarTech offers to make the marketing process more efficient.
Some of its benefits include:
- Complete Automation of the process
This has to be one of the most paramount advantages. It enables businesses to enhance their effectiveness and overall performance, making the marketing process effortless and straightforward.
- Saves Time and Capital
Time is money. As these tools streamline the whole process, marketers save a lot of time. Moreover, implementing these tools is considerably much inexpensive. Therefore, a business ends up saving a lot of expenditure while simultaneously gaining profits.
- Generates more Qualified Leads
Lead generation is the first and foremost, and the most essential part of marketing. Using such tools that aids digital marketing, e-mail marketing, ad campaigns, etc., helps in generating more substantial leads.
The global MarTech value is estimated to be about $120 billion, with a year-on-year increase of about 22%. It enables marketers to connect with their customers at any and every step of the marketing funnel.
What is a MarTech Stack?
When companies have multiple objectives to accomplish, using just one tool may not be sufficient. As a result, companies may use numerous MarTech tools or systems to streamline their digital marketing process and achieve the required objectives and targets. This is known as a MarTech stack.
Now that you have a coherent understanding of what a Martech Stack is, here are 4 steps that can help you in building the perfect stack for your business:
- Evaluate your current needs and tools:
Primarily, you have to understand what your business currently needs to keep up with market competition. Check whether your website has to be updated, or if you need new marketing strategies. Evaluate the tools that you are currently using and reassess whether they are being beneficial for your business. Once you assess your needs and tools, this will create a basis for deciding your CRM, CMS or digital marketing tools. Try to utilize the data that you currently possess such as demographics, conversion rates, and history, target audience, lead generation, etc., to realistically evaluate your current needs.
- Identify hindrances and pain points:
In the next step, evaluate what your business might be lacking and understand the pain points. Identify any gaps or hindrances in your company’s current martech landscape and jot down your requirements. This will further aid you in selecting the right tools that will help to overhaul the hindrances.
- Compare multiple platforms and vendors:
Now that you are aware of what your business needs and where it might be lacking, select the appropriate tools. When selecting, take note of your company’s expenditure and do thorough research on all the available vendors and platforms, and opt for the ones that not only fall under your budget but will also help in growing your business exponentially.
- Enforce and Accommodate:
Most MarTech tools are exceptionally customizable according to your business needs. Once you have established the right consolidation for your business, you can enforce the tools you have selected. You can also make modifications and alterations to your stack according to your company’s upcoming objectives.
Top 5 MarTech tools
There are about 8000 marketing tools available for digital marketers today. With such an astounding amount, choosing the right ones can be confusing and overwhelming. We have highlighted the top 5 MarTech tools that you can consider for your business.
This CRM platform integrates marketing, sales, IT, and commerce under a single software with its Customer 360. It provides SaaS (Software-as-a-Service), PaaS (Platform-as-a-Service), and IaaS (Infrastructure-as-a-service) services.
This platform provides free tools that you require in order to analyze data for your business in a single platform. It provides you with Google’s unique judgments and machine learning abilities along with Google’s advertising to drive the best results.
This tool helps you to create your own website or blog. One does not have to be well-versed with web development to create a webpage of your own. This tool provides various features, plugins, templates and styles to create a webpage for your business.
This marketing stack includes CRM, CMS, Marketing Hub, Sales Hub, and Service Hub. This all-in-one platform brings together marketing, sales and customer service.
This all-in-one SEO tool helps marketers run SEO campaigns, PPCs and content marketing campaigns by identifying the relevant keywords for the campaigns.
Wrapping it up
As MarTech marketing keeps evolving, it will continue to be a catalyst for Virtual Marketing. In the future, we may see its increased dependence upon AI and Machine Learning which will provide more rapid and efficient data analysis. It will bring about an era of immersive marketing and a modern content experience where ‘less is more’.
Here at Valasys Media, we believe in providing our clients with the best marketing experience. With our prime objective of ‘Empowering Marketers with Powerful Insights’, we focus on delivering excellent B2B marketing and sales solutions with our team of skilled sales professionals, marketing and sales analysts, researchers, and data analysts who have worked with well-known clients around the globe including Fortune 500 companies to help them increase visibility and flourish.
For more information, you can always contact us.