In upcoming year, market in various domains are expected to witness intense competition after the unprecedented situation of coronavirus in 2020. So is the case for B2B organizations as well. In order to sustain in the competition, companies are gearing up in advance with strategic planning.There are various marketing platforms acting as medium to provide critical insights regarding the products and services. However, you should be well aware about presence of the audience. This would, further, help you in deciding where to invest your resource precisely. Before listing marketing platforms for enhancing B2B marketing awareness in 2021, you should keep in mind that content is going to rule everywhere. Be it in the form of email, social media posts, or account based marketing. Hence, you should focus on creating engaging content as per marketing platforms. For instance, content for a social media post will not go hand in hand with content for email. In order to pursue your target audience, you should know their demand and mindset beside their availability over various marketing platforms. The core idea is to unfold which marketing platforms would be more effective in boosting B2B marketing awareness and engaging target audience. Having said the quintessential details regarding role of various factors involved in B2B marketing awareness; here is a list of marketing platforms you should refer to engage with your target audience and potential customers- 1. Video Marketing- As per Google, out of 10 B2B buyers 7 of them go for video content in their sales journey. The hosting platform may be the website of company or YouTube. In short, significant amount of content consumption is video based in B2B domain. The trend is anticipated to take front seat in coming years as people tend to remember 95% of message provided in the video content as compared to text based blogs and articles. As inclination of people are growing towards video based content format, it is advisable to include video marketing strategy to boost marketing awareness and onboard new clients. For those who are unaware of video marketing concept, it is use of videos to convey information regarding your services or products. Further, it is proven that video marketing boost engagement rate, fuels website traffic, can be used at multiple platforms, and is an impactful way to build trust with the customers. While using video content as marketing awareness strategy, you should keep few things in head-
- The video should not be of more than 2-3 minutes.
- Include subtitles.
- Create different stage for each stage of selling funnel.
- Each video should only focus on single topic.
- Helps to demonstrate the leadership thoughts
- Interactive attribute helps in engaging the audience
- Use the webinar in other content formats in future