According to research from Forrester, 77% of the customers choose, recommend or pay more to brands serving personalized service or experience & a survey from Magnetic/MyBuys found that 58% of customers were able to exchange their personal information for more personalized experiences.The benefits of content personalization for B2B marketers are numerous, all leading to improved Return on Investment (ROI) and begin as the customers are served with personalized pieces of content across omnichannel. Predictive content strategy & Dynamic content are the two most important ingredients when thinking of serving personalized content to the customers. Learn more: 5 Essentials of Dynamic Content for Smarter B2B Marketing We have enlisted the key benefits of content personalization for B2B marketers, as under:
“Customer experience better be at the top of your list when it comes to priorities in your organization. Customer experience is the new marketing.”Optimized customer experiences streamline the buying cycle & bolster the sales revenue for the customers.
“Personification is the act of giving potential customers the right message, on the right platform, using the right channel, at the right time – when you DON’T have their personal information.”Personification doesn’t replace personalization but signifies its evolved realm. It has additional benefits in a post-GDPR (General Data Protection Regulation) era for B2B marketers. Read more: How to set-up a Strong Email Preference Centre in the Post-GDPR Era