Initiative to explore if one large sales success in the healthcare systems market could be duplicated within the vertical as a whole. Targeted key contacts within hospitals: Reaching out to heads of biomedical engineering to identify need in the areas of –
Within the first 46 hours of prospecting within one region; the goal of 15 fully qualified opportunities was reached. As a result, the program was rolled out to the other U.S. and Canada regions.
The Tele-prospecting results confirmed that the premise was not only viable, but a highly cost effective program with great ROMI.