Initiative to determine whether a significant sales success in the market for healthcare lead generation systems could be replicated throughout the whole vertical. Targeted key contacts within hospitals: Reaching out to heads of biomedical engineering to identify need in the areas of –
In one region, 15 totally qualifying opportunities were discovered in the first 46 hours of prospecting. As a result, the project was extended to other parts of the United States and Canada.
The Tele-prospecting results confirmed that the premise was not only viable, but a highly cost effective program with great ROMI.