Democratizing creative B2B marketing ideas for small business success is a daunting, yet essential task.
When the budget is limited & the marketers have lots of plans on their platter, they need to develop small business marketing plans that will not only set them apart from other businesses but will also help them develop a competitive benchmarking strategy, strong enough to thrive & stand out in the marketplace.
Tips to Leverage Creative B2B Marketing Ideas for Small Business Success
Modern-day marketing isn't cheap. However, with the apt utilization of technology & with the proper planning of budget creative B2B marketing ideas for small businesses’ success can be traced out, split-tested & optimized.
The present digital marketing landscape offers numerous creative & affordable ways to leverage creative B2B marketing ideas for small businesses’ success & for marketing businesses to increase brand awareness.
The following are some affordable marketing ideas for small businesses:
1. Create exemplary Pieces of Content:
Encouraging pieces of content to promote marketing ideas & to promote brand equity & resonance is amongst one of the most impactful ways to market your products & services. The content should abide by the principles of E-A-T (Expertise, Authoritativeness & Trustworthiness).
The content should be focused more on educating the audiences & less on pitching the audiences explicitly to purchase products or services.
The pieces of content should be entertaining & should strike the emotional cord of the audiences & should excite & entice them enough to expedite the purchase decision.
2. Engage in Video Content Marketing:
According to Outbrain, 87% of online marketers use video content.
According to a report by Post Planner, Facebook alone has emerged as marketers’ favorite platform to promote business ideas as more than 8 billion videos are viewed daily on the platform.
Video-based content amongst the other marketing strategies is being leveraged by brands across all social media platforms. Videos are excellent ways of creative story-telling & hence, can be deployed as an indispensable ingredient of creative B2B marketing ideas for small business success.
3. Customer Retention & Word-of-Mouth-Marketing (WOMM):
According to a report by MediaPost, the existing customers of a brand are 70% more likely to spend than the normal customers will. Furthermore, as per research by Pardot, boosting customer retention rates by as low as 5% boosts profit by up to 95%.
Word-of-Mouth-Marketing (WOMM) is amongst creative B2B marketing ideas for small business success.
Online word of mouth marketing is not only an essential armory in the marketing arsenal of B2B marketers but also aids in the optimization of sales revenues.
Well, prospects in general, value human experiences & in general, prefer to buy from the brands that their friends or colleagues put trust to.
4. Customer Loyalty & Brand Advocacy Programs:
Customer loyalty programs encourage customers to become loyal fans of brands & their products.
Leveraging customer loyalty programs, the brands incentivize customers by offering them exclusive promotions, products & discounted prices in exchange for the promise that they will continue to return to a particular brand. Also, customer loyalty programs materialize in the form of word-of-mouth marketing (WOMM).
Customer loyalty programs also yield beneficial referrals.
Furthermore, employee advocacy programs encourage a firm’s employees to talk about the achievements of their brands on social media. Employees make exceptional advocates for their brands & can:
Leveraging employee advocacy programs remains amongst the most effective & creative B2B Marketing Ideas for small business success ensuring that the reach of the brands is improved.
Ambassify, Oktopost, Social Reacher, Bambu & DrumUp are amongst the top employee advocacy programs.
5. Social Media Marketing:
As the landscape of B2B digital marketing is engrossed by the Internet of Things (IOTs) & customers prefer to stay abreast with the latest technological & product developments within their preferred niches, using social media, marketers must deduce a way to create & optimize effective social media marketing strategies.
Learn more: How to Define & measure Social Media KPIs
As the audiences are fed with tailored pieces of information on their preferred platforms in engaging & snackable ways, their journeys through the sales cycles are streamlined & the rates of conversion are optimized.
6. Email Marketing:
According to Campaign Monitor, Email Marketing generates 4400% ROI & $44 for every $1 spent.
Furthermore, a report by Salesforce substantiates that 73% of the senior-level marketers believe that email marketing is amongst their core & most effective marketing endeavors.
Small businesses can always set up email marketing campaigns with affordable tools.
7. Content Repurposing:
Content repurposing keeps the vitality of the pieces of the content intact by targeting new buyer persona, getting rid of the outdated trends & giving new look to the all-time favorite pieces of content.
Personalized content not only assists in client retention but can also improve the Return on Investment (ROI) by approximately 5% to 95% (Source: Bain & Company).
8. Event Marketing:
Events are amongst the most creative B2B marketing ideas for small business success. Not only event marketing fructifies in the form of a hefty volume of foot traffic but also helps to improve brand awareness & reach.
Properly planning events may cut the extravagant costs & may help brands in optimizing their reach, strengthen their brand equity, building perennially fetching sales pipelines & improving their Return on Investment (ROI).
Learn more: How to Succeed in B2B Event Marketing
Wrapping It Up
Starting small with a lesser budget doesn’t essentially mean that one has to compromise on the quality of their marketing endeavors.
Proper planning, risk assessment & right budget allocation leads to the big successes for the businesses starting small.
A collective study by BIA/Kelsey & Manta found that small businesses realize the importance of a healthy customer-base in their long-term sustainability & spend more than half of their time & budget focused on existing customers. For small businesses acquiring new customers can be 10xs costlier than retaining the existing ones & their repeat customers spend 67% more than existing ones.
According to Mediapost, small businesses are now no longer small as they are 28 million in the U.S.A alone, making an invincible mark on the US economy.
The best channels for operationalizing small businesses include email marketing & social media marketing which also happen to be the best-studied channels for innovative, effective & out of box ideas for marketing.
Marketing for small businesses with budget constraints is quite a task. However, creative B2B marketing ideas for small business success, as mentioned above can help businesses leverage inexpensive tactics to realize their short & long-term goals & achieve their core bottom-lines such as sales revenue optimization & improved return on marketing investments (ROMI).
Valasys Media helps its B2B clients optimize their marketing investments & puts it in synchronization to their core bottom-lines. Our tailored B2B services include lead generation, account-based marketing, lead nurturing, event promotion services, list building services & content syndication services all of which have been designed to help marketers bolster their Return on Investment (ROI).
Contact us to architect perennially healthy sales pipelines & optimize your marketing endeavors.