Constant change is the only constant in the world of digital marketing.
A marketer's job is never dull, as you have to rethink and adjust your tactics regularly.
With the changing trends, the work keeps changing and evolving.
Apart from the excitement and newness of the change that comes with marketing, the dynamic aspect also poses difficulty in identifying the trends or practices that will change the digital marketing landscape in the upcoming years.
The supremacy of Instagram and Facebook is not a new digital marketing trend. Instead, it is a result of long-planned marketing tactics.
Digital marketing is constantly changing and evolving, but 2022 will likely hold some dramatic changes. Businesses and brands must plan for the future of digital marketing and be prepared to take advantage of it.
Let me tell you a few practical digital marketing trends that will help you strategize and set yourself apart from your competitors.
Facebook officially changed its name to Meta. Big companies like Facebook are betting big on the Metaverse- combining multiple technology elements, including virtual reality, augmented reality, and video where users "live" within a digital universe. This is a big bet on the future of the web. Marketers should begin to look for opportunities in these spaces.
LinkedIn continues to be a rising star in the digital space. Each quarter it showed considerable gains in monthly active users and engagements on the platform. It continuously launches new features that drive better results for businesses and pages. Marketers should go all-in on LinkedIn.
Every part of digital marketing — social media newsfeeds, display ads, social ads, search engine optimization, and even email — is becoming algorithm-driven. The algorithms optimize for the same essential thing: user experience. To stay relevant, marketers should provide customers with a user experience, or their content will be less visible.
According to LinkedIn, digital skills are the most in-demand skills. Yet there is a significant skill gap between the number of businesses searching for digital skills and the skills in the marketplace. Marketers should focus on upskilling themselves to stay relevant, and leaders should have digital upskill plans for their organization.
I'm sure you are aware of the "mobile-first" notion that has been present for a few years now. And now, with the 5G and better mobile data plans, video streaming is easier than ever on smartphones and tablets. Video marketing will be one of the most prominent digital marketing trends of 2022. If you aren't creating marketing videos yet, you should consider expanding your digital strategy.
The explosion of digital marketing options means businesses are spread too thin across too many channels. Smart businesses focus on dominating one channel. Marketers should get more focused and aim to do fewer things better.
Machine learning, artificial intelligence, and other evolution of social media algorithms will make our marketing experience even more personalized. Be aware of the latest digital marketing trends to stay ahead of competitors at the top of your game.
Don't be afraid to use the new and emerging marketing tools that use machine learning. As a digital marketer, you should continuously pursue the latest trends and decide if they suit your brand.