Event marketing, both physical and virtual, provides brands with an opportunity to offer their humanized faces to the customers and interact with them in real-time to provide them with seamless experiences and to inspire them to make sales-oriented actions.
Employing essential event marketing strategies helps develop brand equity and is an excellent way to acquire influence, status, and presence.
Event management requires careful planning coupled with some essential email marketing strategies to climax every event in success and to drive clients to your business.
Strategizing your email marketing helps you prioritize your event marketing goals and employ technology to eliminate things that can go wrong, for example forgetting some crucial items or information required in the events.
Strategic event marketing means doing the right things and letting people know about them. The difficult part is to know what the right things are and devising the best ways to let people know about them.
According to Allison Saget, the renowned email marketing consultant, regardless of whether you're producing external or internal events, strategic events should have the following four characters:
" a) Strategic events must be both integrated into but also integrated into the larger marketing program.
b) Strategic events should deliver a "high-touch" market-outreach opportunity to connect with clients and prospects within a comfortable, welcoming and relevant context.
c) Strategic events must succeed in differentiating the brands, products, and services
d) Strategic events must always achieve these two objectives:
Extend the brand and Shorten the sales cycle."
In the blog we have compiled some essential event marketing strategies that will work:
1. Setting Goals for your Events
This one is the essential pre-requisite and foremost among the essential event marketing strategies to look up to - whether you want to build your brand, earn money, or simply promote one of your businesses.
With goal setting, you can structure all your ensuing strategies and achieve your main goal.
With focused planning and budgeting you can accomplish your most important event goals, whether it be funneling customers to your business or simply increasing the outreach of your social events.
2. Conceptualizing an Event Marketing Plan
Next up on the list of essential event marketing strategies is conceptualizing an interesting event idea.
Thinking of an interesting event concept can help you draw more attendees and can help you in maximizing the bottom-line revenue by applying merely the basic promotional strategies.
3. Budgeting It Right
To plan quality events, marketers need to evaluate costs and efforts. Make sure to optimize your event quality with a decent budget that is not burdensome for your idea to blossom and neither is too extravagant an affair.
If the budget is too high, consider adjusting your event idea unless a favorable outcome is achieved.
4. Naming and Branding Your Event Series
Your event series must have a name to reinforce branding. Moreover, you also need to assign titles to every single event explicitly. Make sure there's some sort of synchronicity between the brand name and the titles.
The above strategy ensures that people remember your events and are able to associate a brand with it, even long after the events have finished.
Consistent branding with logos and flaunting companies' missions are oftentimes the ultimate driving factors for attracting, and retaining the attendees and for preventing them from drifting away.
5. Setting a Proper Time and Date
Ideally, an event should be scheduled earlier in the day to avoid conflicts with other national and local events of paramount importance, occurring on the same day. Equally important is choosing a date that doesn't collide with major world events such as Oscars, major sports events, or long holiday weekends.
The lesser is the competition with other events, the higher will be the chances of success of your events.
6. Choose a Proper Venue
Depending upon the budget of your event marketing, you can choose a proper venue. Venues can be a big challenge if you don't think about them in the initial stages of event planning; at times they also can be the most expensive part of hosting an event.
In the case of physical events, an ideal venue should be able to accommodate all the attendees, should be easily reachable, should provide clear illustrations of carpool and parking options, and should manage to have people comfortably seated.
You can also approach other organizations to donate their space for your events. This often helps you get your first sponsor without paying much or even free of cost at times.
7. Remember that Corporate Events are Team Affairs
Hosting a successful corporate event allows you to strengthen bonds with your current as well as potential customers, and requires the active participation of different teams, majorly sales, and marketing alignment.
Think about this, event planning involves keeping the schedules of major activities updated, reminding your speakers and preparing for crowded sessions and Q&As, testing, food servicing and so much more. Besides, for several pre-scheduled events, back-up plans are also required.
The co-operation between several teams ensures that you are effectively communicating with your attendees through emails, phone calls, push notifications, and also face to face. Collaboration and cross functioning of teams exponentially increase the likelihood of your event success.
Let's Wrap Up
Event marketing is an excellent way to discover your prospects and target audience groups. By applying the above-mentioned essential event marketing strategies you can fuel your brand recognition, and lead generation endeavors and can also help you showcase your thought leadership.
The above strategies will make your event marketing shine and excel and will help you optimize your attendees' experiences to ultimately boost brand dominance and awareness.
Valasys Media is a well-renowned name in helping B2B clients engineer customer lifecycle and shorten the sales cycle to optimize their marketing and advertising endeavors with an array of services including lead generation, lead nurturing, account-based marketing, list building services, contact discovery services, content syndication services, event promotion, appointment setting, business intelligence, and CRM services.
Contact us for both physical and virtual event marketing management and promotions to accentuate on optimizing your attendees' experiences before, during, and after the events.