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GDPR guide and checklist for B2B Marketers

GDPR guide and checklist for B2B Marketers

With the increasing importance around GDPR rising since its date of implementation professionals and companies all over the world want GDPR guide and checklist so that they quickly accustomed to it. When the new GDPR laws were introduced, the incorporation date was stated as 25th May. After more than few weeks, it is time to pull up our socks and make sure we are well equipped and ready to take on the new challenges that GDPR is throwing at us!

In the B2B industry, we happen to hold a lot of data with us. This data is stored and retained in various formats. It is also easily accessed by many professionals over the workplace as and when needed. Hence, it can be very difficult to determine who is the culprit behind any data breach or unfamiliar activity that may take place. Thus, this quick GDPR guide and checklist is a great read for any B2B marketer and will help in more than one ways to ensure you don’t fall into trouble while working and come into the limelight of GDPR:

  • Understand, learn and inculcate from the beginning: To familiarize with the GDPR guidelines, it is important to adapt to them even before the implementation begins. To make sure this happens in the most natural way, start by training your people accordingly. Have a session, speak to them, and make them understand how things will have to change before going into it full-fledged.
  • Know the limits: GDPR has a lot to do with handling sensitive data effectively and this also means safeguarding the data one is holding. To make your employees aware of it, it is very important to inform them about its rules and make sure they abide by them in the best possible manner.
  • GDPR is about handling personal and not about business data: While GDPR may put a good amount of restrictions on a person’s personal data it does says nothing about sticking to business data rules. So although any employee working in a corporate B2B office should be careful about all types of data and handle them consciously, special attention needs to be given to personal data after GDPR commences.
  • Consent is everything: With GDPR, a lot revolves around giving back the person his rights on his data comprised in an organization and also means ensuring there is complete consent in what he wishes to do. Here are the 6 legal grounds for using data as per GDPR:
    • consent of data subject,
    • where processing is necessary for the performance of a contract with the data subject or to take steps to enter into a contract,
    • where processing is necessary for compliance with a legal obligation,
    • where processing is necessary to protect the vital interests of a data subject or another person,
    • where processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller
    • And finally is necessary for the purposes of legitimate interests pursued by the controller or a third party, except where such interests are overridden by the interests, rights or freedoms of the data subject.
  • Opt-in instructions: To ensure and encourage members to give their consent or more importantly “opt-in” properly, make sure the information you include is:
    • Simple and easy to read
    • Not technical
    • Concise and not vague.
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