According to a Global Digital Report published in 2019 by Hootsuite.com, the total number of social media users worldwide is 3.484 billion, with an annual upsurge of 9% over the year.Social Media is a powerful tool for marketers. With the increase in the number of users on social media & with the development of automated & semi-automated tools to harness data from social media platforms, social media has now become an invisible platform for acquiring, nurturing & converting leads. 2. Local Marketing: According to a study by Salesforce, Geofencing is a technology that is compatible with 92% of the U.S.A smartphone users & 80% of the mobile users are interested in receiving alerts from the business companies of their interest over mobile. Geofencing relies on a perimeter-based targeting of the personas, wherein, any user who has opted-in for advertising & has provided his consent for the mobile-based targeting is served with location-specific & his interest oriented pieces of content to compel him to take quick action, mitigating sales’ conversions. While geofencing facilitates targeting prospects with specific pieces of content when they enter a particular location; proximity beacons automatically send highly-targeted pieces of content to mobile-users nearby & geotargeting focuses on serving prospects with hyper-targeted pieces of content on the basis of their geography. 3. Mobile marketing: Mobile is an essential tool for coalescing geofencing, proximity beacons & geotargeting endeavors.
According to a study by 99firms.com, 80% of the internet users own a smartphone & 67% of them check emails only on their mobiles.Thus, mobile marketing is an important tool for B2B marketers. The look & feel of the mobile website plays a crucial role in generating conversions & driving traffic on the website. Several marketing strategies such as App-based targeting, SMS marketing, QR code marketing & In-game mobile marketing are designed exclusively to target the users using mobile devices.
According to a report published by Status Labs, 58% of marketing executives believe that online reputation management is significant enough to be addressed but sadly only 15% actually do it.Engaging with online reviews is an art that encompasses a deep real-time psychographic analysis of the reviewers, before any marketer decides to react to reviews online – negative ones in particular. 5. Optimizing The Content For Local Prospects & For Prospects In Other Targeted Geographies: This is one of the most important SoLoMo strategies & involves acquiring, nurturing & optimizing content to best suit the need of a location-specific persona – local ones in particular & those belonging to other target geographical niches.
In fact, a study published by Keystone implies that 74% of online users look up to local services as activities to be prioritized using their smartphones.Using geofencing, geotargeting & proximity beaconing for targeted marketing & amalgamating the key insights for a more impactful content strategy, coalescing the data from website analytics & first & third-party intent signals (demographic, technographic, firmographic, psychographic & fit-data as well researched methodologies of the prospects & their past buying history), help in creating hyper-targeted pieces of content for optimizing the Return on Marketing Investment (ROMI) as well as the Return on Investment (ROI) for the marketers.