In 2018, more than 281 billion consumer and business emails were sent per day according to a study conducted by Radicati Group in March 2018. These email numbers keep going up thereby creating a lot of competition for the attention of the audience.
In order to ensure that you reach your target audience and keep their interest, it is essential that email marketing is done right. Email is a vital part of a marketer’s life, especially since more than 3.7 billion people worldwide use email (Radicati Group). This is then a great opportunity for businesses of all sizes to reach their target audience no matter what their audience looks like.
Importance Of Email Marketing
Through the addition of email marketing to your digital marketing strategy, businesses can improve their visibility and their reach which allows for an increase in engagement and in lead conversion.
Companies are always on the lookout for tactics that allow them to maximize their marketing budgets while still achieving their overall goals. This is where email marketing is most preferred as it is one of the most cost-effective digital marketing strategies.
- Increase in mobile reach
When it comes to email marketing, mobile marketing cannot be sidelined. The number of worldwide mobile phone users surpasses 5 billion according to a study conducted by Statista. The emails that are sent out need to have a responsive design and needs to be quick and easy to load.
- Email marketing automation
Through email automation, your email marketing campaigns remain relevant and are delivered in a timely manner. They can be set to be sent when triggered and based on a pre-set workflow.
- Better response due to personalized content
Personalization has become very important to consumers and they want marketing that is more tailored to their needs and preferences. This drastically improves the open, click through and overall conversion rates of your email marketing.
The sole way you can know whether a digital marketing tactic is working or not is to measure the right metrics. Of all the metrics, email marketing is the easiest to track and measure over time. With email metrics, you will be able to see which user opened your email, clicked on a link and if they took the desired action.
Email Marketing Tips
In order to execute an effective email marketing campaign, there are a few tips you should keep in mind.
- Enticing Subject Line
You need to be able to convince people that your email is worth opening and a straightforward email subject line would do just that. If your content has an intriguing title then use that as your email subject but this isn’t a very effective approach as it makes the recipient read the same title in repetition, reducing interest levels.
- Offer real value to subscribers
Real value could be something that is exclusive (discounts or free content), a piece of valuable information or even information that has an emotional value.
- Keep the content short and to the point
The goal of an email marketing campaign is to get subscribers to click through to your site which can be done by offering them the best and smallest piece of bait that makes them want to learn more.
- Don’t overdo it
Subscribers have a high possibility of getting frustrated by daily emails. Unlike popular opinion, frequent emailing does not imply that you are more engaged with your subscribers. When it comes to frequency of emails, there really isn’t any hard and fast rule and varies depending on the industry and particular brand.
- Mix it up
Instead of sending emails in the same format every time and increasing your predictability, look for ways you can make each stand out. This can be done through an increase in interactivity or even just a frank email.
For any of these tips to work for you, it is vital that email marketing metrics are tracked so as to see how your subscribers are reacting to your campaigns.
It is time to start making a plan for implementing your email marketing campaign. You need to start understanding how to grow your email list, what kind of content you need to offer subscribers and how you can influence more conversions over a period of time.
If you do not have an in-house email marketing expert, it may be time to partner with one that can bring their expertise to you. Valasys Media has a V-Mail portal that can create unforgettable email campaigns and build exquisite and effective email newsletters that aid in driving real business results. Valasys Media knows just what it takes to grow your email list and how to engage and convert your target audience. Get in touch with us to know more about how we can be of service to you.