B2B Marketing is not just about value creation & exchange of the same between the marketers and the customers. Beyond the deliverance of value, marketers also need to ensure that their products & services & the values revealed by them are being discovered by the clients.
Employing correct link-building
strategies for B2B marketing in 2020 ensures that your website is easily
discovered by the search engines such as Google, it impacts your Google Page
Rank (PR) & constant endeavors towards receiving the quality inbound links
along with great content also elevates the domain authority & page rankings
of the website.
The year January 2020 started
with Google’s core algorithmic update in January. Following the core update,
the organic ranking factors for the website were based on the prioritization of
the intent of buyers. Furthermore, more than ever before it was essential for
marketers to work on relevance & personalization of the pieces of content according
to the buyers’ cycle. The deduplication from the organic rankings was absolved
with the featured snippet update, which was one of the highlights of Google’s
core algorithmic update in January 2020.
Read more on
Google Algorithmic
Update: SEO Best Practices for B2B Brands
Google affirmed that links remain
the #1 ranking factor and said, “Ranking without links is really really hard.”
Businesses need to prioritize
their link-building strategies for B2B marketing more than ever before in 2020.
Employing link-building strategies for B2B marketing can benefit businesses in
the following ways:
- Optimizing link-building strategies for B2B
marketing helps brands is increasing the visibility of their blogs
- Employing Link-building strategies for B2B
marketing helps brands receive traffic from websites linked to their businesses
- Employing Link-building for B2B marketing in
2020 fetch high-quality links to your website. The high-quality inbound links
that aid to increase the authority of your website over the web
- Employing link-building strategies for B2B
Marketing also helps in faster indexing of the web pages
- Overall leveraging optimized link-building
strategies for B2B marketing help the SEO of your website, boosting the domain
authority, credibility & brand resonance
How to Optimize Your Link-Building
Strategies for B2B Marketing in 2020
Embracing link-building strategies for B2B Marketing is not
just confined to merely getting links to your website. The webmasters need to
opt several strategies to try to get links and it’s not just about writing
quality articles.
To optimize your link-building strategies for B2B
marketing, you need to deploy the perfect mix of great content as well as some
smart link building described below:
1. Evaluate the Value of a Particular Link:
Employing link-building strategies for B2B marketing means that the marketers need to evaluate their link-building options to establish what’s really of value to their website. Tools such as MozLink Explorer allow marketers to evaluate the ranking potential of a particular link, its relevancy, authority, etc.
2. Use Guest Blogging for Natural link-building:
One of the important link-building strategies for B2B
marketing is our good old guest blogging technique. Writing an authoritative,
high-quality blog post for a blog with a good number of followers ensures that
people become awe of your brand.
Guest blogging is amongst important link-building
strategies for B2B marketing in 2020, provided the bloggers to take care of a
few things:
- Pitch to a website (preferably with higher
Domain Authority than yours) within your niche
- Review the performance of the website you’re
guest-blogging for viz. its domain authority, the number of followers on social
media, whether the site is a well-known name within the group with an ardent
group of well-engaged followers as well as long-term readers
- The authors need to make sure that we get
published with a featured bio
- Mind the pitch of your guest-blogging website
& articulate it in a way that’s impossible to ignore
- Do extensive research on the topic you’re
writing about & always, as a rule, include our unique observations & solutions
to certain marketing problems
- Pitching to a person, for example, the editorial
or content head is always a better option than pitching to the website; being
direct in approach helps
- Research the tone of writing on a particular
website – how other guest authors have managed to get published on the
platform. Even the best-written pieces of content might get rejected if they
haven’t been proofread & adjusted in a way that speaks to the audiences on
a particular platform in most impactful ways
- Finally, keep in mind the guest blogging
guidelines & provide a succinct author’s bio
Guest blogging, when done right,
is amongst the top link-building strategies for B2B marketing in 2020. Not only
it directs a large number of users to the website but it also helps marketers
funnel readers to an outcome.
Also, engaging with the audiences through the comments on
guest blogs boosts the SEO of your website.
3. Employ Infographics for link building:
Using infographics is amongst important link-building
strategies for B2B marketers in 2020 & has been tried & tested for a
long time. Creating a compelling infographic requires marketers to share the
following topics:
- Research the topic & design your infographic
with awesome content
- The infographic should be tap to the pinpoint
your audience
- The infographic should be able to create a
compelling narrative
- The infographic should be able to create a
wireframe
- The infographic should be custom designed to
reflect on your brand & should be published on time
Infographics are amongst
important link-building strategies for B2B marketing in 2020 & marketers
should make it a point to publish their infographic on time.
4. Link – Building with Video Content:
Video content strategy is amongst important link-building
strategies for B2b marketing in 2020. When Google crawls a particular website
it is looking for several indicators for deciding the domain authority. These
include page quality, relevance & keyword instances.
Multimedia objects add value to all these metrics. Videos
& other visual pieces of content play an important role to engross the
attention of the users.
When creating video content, marketers should ensure the
following link-building strategies for B2B marketing in the year 2020:
- Employ awesome & unique video content strategies
- Host embedded videos in WordPress & long-tail videos
- Provide full-text transcripts to your videos
- Mind the title, meta-description & filename
- Implement the schema for video & create a video sitemap
- Research to understand your audience & preferably use an HTML4 video player
- Videos should be shared as much as possible & should be released in continual series
- Videos can be embedded in email marketing & the social media marketing campaigns
- Videos can also be promoted on third-party websites such as Vimeo, MetaCafe & Atom
Awesome video content is not only amongst the impeccable
link-building strategies for B2B marketing but also helps the marketers in
bolstering the social media metrics & future-proofing their domains.
Read more on
Why
Visual Storytelling is Imperative for B2B Content Marketing
5. Directory Submission for Link Building:
Directory submission remains one of the most important
link-building strategies for B2B marketing in 2020. There are thousands of link
directories on the web that can help you promote your website & they,
in-turn have hundreds of categories.
After the core algorithmic update of January 2020, the
directory submissions aren’t as impactful in influencing the rankings on the
search engines, yet they can give you a competitive advantage provided your
competitors have missed some important web directories.
For the marketers who don’t wish to invest a lot of time
into directory submissions, they can just ensure that their sites are listed on
Dmoz.com (Free) and Yahoo Directory (Paid).
6. Use Dofollow blog comments for link-building:
Employing Dofollow blog comments is amongst impeccable
link-building strategies for B2B Marketing in 2020. This technique allows
bloggers to build great relationships with other bloggers within the same
niche. Following this, the other bloggers start linking back to your posts
which is more rewarding than paid in-post links on other websites. Also, your
website gets more traffic from blog owners as well as other companion
commenters who see some value in your comment.
Thus, blog commenting can be a flawless way to build great
organic links. When commenting on other blogs make sure that your comment adds
some value, you can provide the links to your relevant blogs, try & be the
first person to comment & you can even tweet the post to get that extra
attention from the owner of the blog.
7. Employ High PR Social Bookmarking Dofollow Sites For Link Building:
Social bookmarking is a way of saving and storing web pages
or online information for future reference on the web. The two main benefits of
submission to a high PR social bookmarking website include the generation of
high-quality traffic & getting a valuable backlink.
The content submitted should be of great interest to a particular community. Some of the important high PR social bookmarking websites for link-building include
Slashdot,
Stumbleupon,
Reddit, and
Folkd.
8. Write pillar content & Engage with bloggers:
A content pillar is an informative piece of content of high
substantive value. At a time when earning links isn’t getting easier, employing
link-building strategies can help the marketers scale up their link-building
strategies for B2B marketing in 2020. This can be done in the following ways:
- Employ case studies & expert contributions
to earn valuable links
- Earn links from bloggers & specialists
through expert round-ups & interviews
- Employ longer pieces of content to add value to
a topic of relevance
- Collaborate with the niche-specific third-party
websites on a content campaign
- Employ white papers & research papers to
reflect on your domain knowledge
- Concentrate on personal branding endeavors to
showcase your subject-matter expertise
- Employ surveys to fetch intrinsic high-quality
data & compel the highly rated PR websites to provide you with valuable
backlinks
- Employ e-books
Read more on
6
Tips to Evolve Your Content Strategy in 2020
9. Interviewing an Influencer:
Interviewing niche-specific influencers &
micro-influencers is amongst the top link-building strategies for B2B marketing
in 2020. As influencers might promote anything they do on their blogs and to
their social media community, brands will benefit from backlinks, recognition
and a healthy increase in traffic.
Read more on
11 Ways
of Using B2B Influencer Marketing
10. Verify Your Blog on Pinterest & add a backlink:
Pinterest can serve as an effective means to optimize
link-building strategies for B2B marketing in 2020. This can be done by
following the steps below:
- Log in to your Pinterest account & go to the
settings page.
- Under the website section, enter your website
URL & click on verify
- Download the HTML verification file
- Upload the file on the Root of your domain using
a cPanel File manager or any other FTP client
- Once the verify button is clicked your website
is verified & authenticated
Once, the website authentication process has been done,
your Pinterest profile will start showing your website link in the profile
section along with a verification sign. The link has a no-follow tag;
nonetheless, it helps to fetch traffic from the Pinterest profile. Creating
your website profile on Pinterest helps boost your social media presence.
Wrapping Things Up
Link-building strategies for B2B marketing have evolved in
2020. It’s an ever-changing game with rules & increased requirements on
skills, tools, details & persistence. Link-building is a non-negotiable
ranking factor & SEO professionals need to pay attention to it along with
impeccable content & on-page SEO strategies.
Google’s core algorithm Penguin considers link-building an
important factor in determining the organic rankings of the website. Link
building is here to stay & hopefully, the above Link-building strategies
for B2B marketing will help you, outgrow your professional marketing practices
for increased relevance & reach amongst the potential customers.
Valasys Media is a well-known company for providing
hyper-tailored B2B services such as
lead generation services,
appointment setting
services,
business
intelligence services, content syndication
services &
account-based
marketing services to help marketers optimize the
outreach of their campaigns & the bottom line ROIs.