As per CSO websites, 68% of businesses struggle with lead generation. Another research shows that outsourced lead generation gives 43% better results when compared to in-house generated leads.
These are some of the statistics that reason in the direction of outsourcing your B2B lead generations.
Talking of the process, lead generation is not one day job. It requires persistent efforts, time, and resources. Further, the resources must include a set of dedicated marketing team and sales team with expertise in the business.
To be precise with the term dedicated, the team members must be well-aware and cross-experienced in each cycle of lead generation. Lacking in any aspect will pull you a step back from the direction of lead generation.
Usually, an in-house team does not consist of expertise, which in turn demands investment in rigorous training. Once the team is ready, control, and consistent analysis of the teams are needed.
On the other hand, when you hire a B2B lead generation company you get expertise in multiple facets. For example, the marketing team of a B2B lead generation company will include experts in the following verticals-
Having an in-house team in all the above vertical would demand a high budget, resources, and time. Whereas, when you outsource your B2B lead generation, all you have to do is focus on results at a fixed cost.
This is one of the primary reasons to consider outsourcing B2B lead generation. Beside the above-mentioned advantages, a handful of them (the important ones) are mentioned below-
This is a multi-step process and needs the supervision of experts. Further, the leads collected after such rigorous research work are often high quality. In such a case, the sales people only talk to people who are interested in their products and services, rather than wasting time on cold calling. As a result, the sales team ends up bringing business to the company instead of finding the prospective leads.
To adhere to your demand, the lead generation company will apply well-established lead generation strategies, incorporate the latest tools and software.
On contrary, when you depend on an in-house team to generate the leads, they will begin the process from square one, which will result in high costs and time.
Outsourcing the right agency will help you to focus on progress and results while providing you impressive ROI and considerably high profits.
The same goes for staff expertise as well. You can have access to diverse expertise at the cost of one or two in-house staff. Further, it is entirely on the agency on how to accomplish the goals.
With an outsourced lead generation company, you get a better quality of leads in the given time. This is all possible without an overhead cost or getting involved in nitty-gritty of internal issues. As a result, you can invest time in other verticals of the company to enhance your business.
Overall, outsourcing your B2B lead generation can help you save time, resources, identify highly qualified leads, and set an appointment with prospects and your sales team. These benefits, altogether, will enhance lead efficiency in a limited period.
Lead generation, indeed, requires a lot of time, resources, and patience. Outsourcing helps you to set proper guidelines and provides results in an estimated time. If you are looking for a B2B lead generation agency, Valasys Media is the right platform. The company is pioneer in providing various services in B2B domain that includes lead generation, lead nurturing, appointment setting, account based marketing, and contact discover services.