How to prepare landing pages for lead conversion
The first impression is the best impression. When a consumer lands on a page that is on your website, they expect you to follow through on any promise you made to bring them there. It is the next step towards a visitor becoming a customer but if they don’t like what they see immediately, they wouldn’t want to take a deeper look at your company.
On the off chance that your undertaking does not have a viable greeting page, it can influence everything, from your web-based social networking nearness to the way you draw in clients and change over leads. Landing pages get the most testing conducted on them compared to any other type of web page. There are a few steps you need to take to prepare your landing pages for higher lead conversion.
- Conduct A/B Tests
- Create a headline that is clear, believable and rife with benefits
- Make your CTA button stand out
- Your CTA button should have a high contrast from your website (Light background, dark buttons, and vice versa)
- The words on the CTA button needs to have a strong luminance contrast. (Dark button, light words, and vice versa)
- Keep important elements above the fold
- Entice visitors to act with a strong CTA
- Use high quality product images
- Adding videos to your landing page
- Ensure your landing pages perform well on mobile devices.