Salesforce Commerce Cloud, formerly known as Demandware, is a cloud-based service that helps in unifying the way businesses engage with customers over any channel or device. It helps in designing seamless eCommerce experiences, unifying the omnichannel customers’ journeys, integrating customers’ information, and designing seamless, positive customer experiences – across both digital & physical channels. The B2B eCommerce solution providing companies can specifically benefit from the functionalities listed above and can enhance their customer success indexes.
The technology of Salesforce commerce cloud is closely integrated to other customer success cloud platforms such as sales, advertising, and service clouds as well as with Salesforce Einstein and artificial intelligence platform.
Salesforce Commerce Cloud facilitates marketers to drive revenue and build loyalty by connecting commerce to sales, provisions, advertising, and more.
Commerce Cloud forms an integral part of the Salesforce Customer Success Platform.
Salesforce provides support for a complete customer journey across all the major functions including commerce, advertising, sales, communities, customer service, and more. When marketers connect Commerce Cloud with other Salesforce clouds, they facilitate customer journey mapping from awareness and acquisition, to purchase and fulfillment, and finally to advocacy and retention. This, in turn, is done on three levels:
1) Commerce Cloud & Service Cloud
This functionality of the Salesforce Commerce Cloud enables businesses to provide the best-in-class facility prior to, during, and post the purchase:
2) Commerce and Marketing
Truly knowing your customers helps you build repeat business and brand loyalty. Here’re a few ways to excel with the commerce and advertising tactics:
3) Commerce & Salesforce DMP
Marketers must leverage their competencies to make their customer data work harder for them. This, in turn, includes the steps outlined below:
This platform makes buying online an easier task and allows marketers to generate more revenue with B2B eCommerce solutions. Salesforce B2B commerce offers buyers the seamless, self-provisioning experience that’s required to boost their online shopping experiences.
With the help of Salesforce Commerce Cloud brands can:
The platform allows marketers to deliver seamless orders with absolute ease. Clarity and accuracy are the prime features of the tool which ensures that the marketers:
From shopping to shipping the order managing capabilities of the platform are simply amazing and allow marketers to visually manage workflows, deliver complex orders, process payments automatically & manage their cancellations and returns. The platform is a boon for eCommerce marketers and allows them to easily extend their capabilities. It even allows them to automate their business proceedings without code.
The Content Management System from Salesforce allows marketers to create, tailor and deliver content across every commerce experience really quick. This CMS is built above Salesforce’s CRM and allows marketers to extend their commerce journeys across multiple channels.
The old content can be updated really fast and several different content formats can be brought to life.
This functionality allows marketers to be driven by customers’ information and provides them with a 360-degree experience on a trusted platform powered by Salesforce. The functionality comes at a reasonable cost and allows marketers to lower their total cost of ownership with scalable commerce APIs, developer efficiency tools, AI-powered personalization, a Progressive Web App storefront, and a proven partner ecosystem.
This functionality allows marketers to optimize their revenue, productivity, and customer engagement metrics. The in-built AI-functionality allows marketers to fuel up their eCommerce transformation endeavors and speed up business growth with AI. As the guesswork is removed, the productivity of businesses has optimized a thousandfold.
Salesforce Commerce Cloud facilitates marketers to design exemplary experiences that are specifically made for their businesses. Some of the unique features that the platform offers include personalized user experiences, advanced ordering capabilities, enhanced website functionality, site localization as per language, currency, and security, customization of users’ experiences with the help of platform features, and several customized plans including the Premier Success Plan. To top it all, the pricing is competitive and is available on a request.
Valasys Media is a premium B2B Media Publisher that facilitates marketers to optimize their customer success rates. We employ an array of data-driven services viz. Lead Management, Business Intelligence Solutions, Data Solutions & Sales Pipeline Management to help marketers achieve and optimize their business bottom-lines.
Contact us to create optimized marketing & advertising campaigns, register an omnichannel presence & boost your business bottom lines.