Do you know where or why the content marketing sector is moving? Since you won’t know how to modify your own content marketing plan for growth if you don’t.
Although you might have a gut feeling, concrete information is always preferable because it will enable you to create the ideal content marketing strategy and formulate your marketing budget.
According to 97% of those who responded to a study, content creation has played a significant role in their entire marketing strategy.
Along with other telltale searches that firmly suggest content marketing is on the rise, also noticed a 22% spike in the search for “what is content marketing.”
The degree or complexity of the tactics also varied greatly at the same period.
The following are the main highlights of the conducted survey:
There is no doubt that businesses and brands are investing more in content marketing. However, a little less than half of the survey respondents said they were beginning to develop a content marketing strategy, so a sizable chunk of firms have a huge opportunity.
Content marketers from 20 industries and 40 countries were surveyed, and the results gave a very clear picture of the standards that can be applied to measure the performance of content marketing.
Here is what was discovered:
These figures point to three fundamental elements of success: the significance of documentation, the need for increased financial resources to assist content marketing in particular, and the use of new (paid) channels for content promotion.
Having said that, the survey participants generally cited their personal success with content marketing:
Less than a quarter of the businesses we surveyed thought their content marketing was “extremely successful,” yet when it came to the strategies that worked best for them, respondents generally noted similar patterns; such as:
Certainly, the pandemic had an impact on our life that we never could have predicted. It changed how we interacted with coworkers and customers, how we thought about how productive we should be at work, and how company continuity was handled in general.
Surprisingly, a certain conducted survey revealed that 30% of companies, both B2B and B2C, stated that the coronavirus and a prospective relaxation of restrictions will have no impact on their plans to implement a content marketing strategy in 2022.
The survey’s other noteworthy statistics included the following:
Let’s compare the responses provided by content marketers targeting B2C and B2B audiences.
Here are some opinions from B2B marketers regarding their use of content marketing.
More than 60% of marketers produce content every day.
Keep this in mind to master content marketing:
The foundation of a successful business is consistency. Sometimes you have to work together.
You must commit enough time to content creation if you want to benefit from content marketing.
Businesses and marketers who put this on the back burner frequently have trouble generating leads, unless they have enormous marketing budgets. According to the survey mentioned above, getting leads won’t be nearly as difficult for the 60% of marketers who consistently produce at least one piece of content per day.
To reach a larger audience, businesses may use other marketing strategies like guest blogging, but maintaining their own site is still the most effective. A blog post, a lengthy article like the one you’re reading right now, a video, an infographic, or a podcast might all be considered as that one piece of content needed.
Traditional marketing is 62% more expensive than content marketing, which also produces nearly three times as many leads.
By putting resources (time and money) into content marketing, you can cut expenditures while generating up to three times as many leads as you would have with native or traditional advertising.
It’s time to consider your options and decide how to strike a balance between traditional advertising and content marketing. While traditional marketing can bring in leads and consumers, it cannot grow those relationships.
A smart content marketer understands that lead nurturing and brand visibility are two objectives that content marketing may assist their business accomplish.
Spending on content marketing is consequently rising year over year.
Smart businesspeople avoid putting all their eggs in one basket. For the best outcomes, they diversify their efforts. Therefore, it is not advisable to entirely stop using traditional marketing (because it can bring in quick sales). However, you should focus more on producing excellent content.
That is what will help you develop a successful consumer base over the long run.
78% of CMOs think that personalized content will dominate marketing in the future.
Along with the ongoing evolution of the web, audiences also change. Businesses and CMOs must evolve as well if they want to stand out in a world where social media noise has reached intolerable levels.
Learn as much as you can about your audience. To determine what each section of your subscribers and audience genuinely wants, if it’s possible, apply email list segmentation. Look into other blogs, forums, and any other locations where you think your prospects would congregate and interact. What issues are they debating? This is where custom content starts.
Then, set a goal for yourself to produce personalized content, which is content that is intended for a particular audience.
Let’s keep in mind to interpret all statistics and facts with caution. The numbers are only broad generalizations of the world we live in. Additionally, they aren’t always methodologically sound: p-hacking, tiny sample sizes, and fictitious correlations are all rather prevalent.
Therefore, if you’ve just seen some data that goes against what you’ve learned from your professional marketing expertise, don’t suddenly abandon your content plan. Instead, look further.