6 Top Marketing Podcast for B2B Marketers in 2020

7 Top Marketing Podcasts for B2B Marketers In 2020

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Prologue

Progressive B2B brands just can’t afford to overlook the top marketing podcasts for B2B marketers in 2020 as they gear up to welcome the New Year, in specific measure because podcasts are an important way for marketers to keep in touch with the leading influencers in the industry & partly because podcasts leverage education & entertainment & are an impactful form of storytelling.

Storytelling
has been amongst the most effective ways of content creation & distribution
for B2B marketers. Podcasts are digital audio or video files broadcasted as
episodes that the users can download & listen to.

Along
with the visual storytelling, of late the form of oral storytelling has seen
upsurge as is evidenced by B2B podcast stats.

According to a report by NiemanLab.org, 57 million Americans, or 21% of the U.S. population, listen to podcasts regularly.

Furthermore, Chris Giliberti, Chief of
Staff at Gimlet Media in an article on Forbes elucidates that the seismic
growth of podcasts is here to stay & he anticipates it to sustain become
the most important storytelling medium. 

Following
are the prime benefits using top marketing podcasts for B2B marketers in 2020:

  • The
    investment in the podcast content is increasing
    :

Wondery, an American podcast network launched by Hernan Lopez with
backing from 20th century Fox was launched with a funding of $1
million (Source: Radioinsight.com).

  • The
    Possibilities for the diversification & evolution of Content are limitless
    :

B2B podcast advertising holds immense potential as with swelling
investment & with savvy digital creators exploiting the freedom of
creativity in content & video creation & broadcasting.

  • A stable
    business model attracts & boosts talent base
    :

Podcasts form a perfect marketing ecosystem for bolstering greater
listenership leveraging the best human talents & enabling them to
lucratively monetize their endeavors.

  • Expansion of
    Virtual Reality (VR) will Aid Podcast Distribution
    :

VR will evolve the B2B marketing trends in 2020 will witness a
rise in audio storytelling – making it the best option for linear storytelling.
Comparatively, it might be difficult to attract the audiences through a
controlled visual system.

The following is a list of the top
marketing podcasts for B2B Marketers in 2020:

1. Sophisticated Marketers Podcast by LinkedIn:

This podcast
qualifies easily on the list to look up to for the top marketing podcasts for
B2B Marketers in 2020.

The podcast is
hosted by Jason Miller, Sr. Content Marketing Manager, principal global content
for LinkedIn Marketing Solutions.
Marketing titans from across the globe are interviewed every two weeks
by Jason to bring their exclusive & bleeding-edge perspectives on the
floor.

The trademark
flamboyant style of Jason sets the pace for vigorous discussion, covering
topics such as the art of B2B storytelling, effective time management tips
& more.

Every episode is
an opportunity to listen to him & attune to the ideas & innovative anecdotes
with industry giants.

2. The GaryVee Audio Experience:

Next up on our
list of the top marketing podcasts for B2B Marketers in 2020, is the B2B
marketing leadership podcast titled: “The GaryVee Audio Experience”, hosted by
entrepreneur, CEO, investor, vlogger & public speaker Gary Vaynerchuk.

Gary’s best pro
tips on leveraging social media marketing & video marketing for your
businesses & heavy emphasis on the mindset required to drive the required
results are amongst the highpoints of the broadcast.

3. Flip the Switch:

The “Flip the
Switch” series hosted by Uberflip is amongst the top marketing podcasts for B2B
Marketers in 2020 & is also running for quite some while. The podcast is
convivial & has been crafted down to meet business requirements.

The snippy intros
are followed by intellectual conversations with bright marketing minds.

New episodes are
broadcasted on Tuesdays & the talks of tools, tactics & processes
driving growth are included which can be assimilated for optimizing the website
conversions. The broadcasts advocate adding the human element to your brand
through video as a good strategy to optimize conversions.

4. Speaking Wisdom:

This podcast from
Drift, about personal & professional growth, is another on the list of the
top marketing podcasts for B2B marketers in 2020. The hosts David Cancel,
CEO/Founder @Drift & Dave Gerhardt, VP Marketing @Drift. The podcast covers
an array of topics including behind the scene stories to book reviews to
marketing, growth, sales advice & much more.

5. The csuite podcasts:

Another top
marketing podcast for B2B marketers in 2020 is the csuite podcast. The
broadcast is hosted by Russell Goldsmith, founder of Audere Communications
& is a mixed bag of topics such as Marketing, Communications &
Innovation, Employee Engagement & HR, Social Mobility, Diversity, Mental
Health & Wellbeing & more.

The podcast is
dazzled by the presence of senior executives who discuss the latest B2B trends,
demand generation in particular, campaigns & issues & also share best
practices & case studies.

6. Marketing Smarts Podcast:

This podcast hosted by MarketingProfs is one more top marketing podcast for B2B marketers in 2020. The podcast encompasses unbiased marketing discussion in 30 minutes, amalgamating an array of industries to deliver the subscribers first-person advice to enhance their daily chores.

7. People of Marketing Podcast

Have you ever wanted to peek inside the lives of top marketers? Wish granted! People of Marketing Podcast is a 40min conversation with inspiring marketers, exploring their career paths, inspiring choices, embarrassing moments & the good and the bad of their everyday lives. Real people, real stories in new episodes every Wednesday. The podcast is powered by Planable, a content collaboration platform for modern marketing teams.

Wrap Up

The B2B marketing
landscape has evolved & transcended from visual storytelling to the audio
storytelling realm. Audio storytelling has always been an impactful way to
elicit human emotions. B2B marketing also incorporates leveraging on emotional
quotients of prospects – both explicit as well as implicit to convert them
first into leads & then to the sales prospects. Keeping abreast of the
latest news, reviews & relevant trends in the marketing ecosystem is
another benefit that comes along with the above-mentioned list of the top
marketing podcasts for B2B marketers in 2020.

Valasys Media is a trustworthy name to help B2B clients match pace with the industry's latest practices. We aid the marketing endeavors of our clients leveraging an array of custom-made services such as lead generation, account-based marketing, lead nurturing, event promotion services, list building services & content syndication services.

Contact us to optimize your marketing chores for boosting up the Return on Investment (ROI).

Progressive B2B brands just can’t afford to overlook the top marketing podcasts for B2B marketers in 2020 as they gear up to welcome the New Year, in specific measure because podcasts are an important way for marketers to keep in touch with the leading influencers in the industry & partly because podcasts leverage education & entertainment & are an impactful form of storytelling.

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