Progressive B2B brands just can’t afford to overlook the top marketing podcasts for B2B marketers in 2020 as they gear up to welcome the New Year, in specific measure because podcasts are an important way for marketers to keep in touch with the leading influencers in the industry & partly because podcasts leverage education & entertainment & are an impactful form of storytelling.
Storytelling has been amongst the most effective ways of content creation & distribution for B2B marketers. Podcasts are digital audio or video files broadcasted as episodes that the users can download & listen to.
Along with the visual storytelling, of late the form of oral storytelling has seen upsurge as is evidenced by B2B podcast stats.
According to a report by NiemanLab.org, 57 million Americans, or 21% of the U.S. population, listen to podcasts regularly.
Furthermore, Chris Giliberti, Chief of Staff at Gimlet Media in an article on Forbes elucidates that the seismic growth of podcasts is here to stay & he anticipates it to sustain become the most important storytelling medium.
Following are the prime benefits using top marketing podcasts for B2B marketers in 2020:
- The investment in the podcast content is increasing:
Wondery, an American podcast network launched by Hernan Lopez with backing from 20th century Fox was launched with a funding of $1 million (Source: Radioinsight.com).
- The Possibilities for the diversification & evolution of Content are limitless:
B2B podcast advertising holds immense potential as with swelling investment & with savvy digital creators exploiting the freedom of creativity in content & video creation & broadcasting.
- A stable business model attracts & boosts talent base:
Podcasts form a perfect marketing ecosystem for bolstering greater listenership leveraging the best human talents & enabling them to lucratively monetize their endeavors.
- Expansion of Virtual Reality (VR) will Aid Podcast Distribution:
VR will evolve the B2B marketing trends in 2020 will witness a rise in audio storytelling – making it the best option for linear storytelling. Comparatively, it might be difficult to attract the audiences through a controlled visual system.
The following is a list of the top marketing podcasts for B2B Marketers in 2020:
1. Sophisticated Marketers Podcast by LinkedIn:
This podcast qualifies easily on the list to look up to for the top marketing podcasts for B2B Marketers in 2020.
The podcast is hosted by Jason Miller, Sr. Content Marketing Manager, principal global content for LinkedIn Marketing Solutions. Marketing titans from across the globe are interviewed every two weeks by Jason to bring their exclusive & bleeding-edge perspectives on the floor.
The trademark flamboyant style of Jason sets the pace for vigorous discussion, covering topics such as the art of B2B storytelling, effective time management tips & more.
Every episode is an opportunity to listen to him & attune to the ideas & innovative anecdotes with industry giants.
2. The GaryVee Audio Experience:
Next up on our list of the top marketing podcasts for B2B Marketers in 2020, is the B2B marketing leadership podcast titled: “The GaryVee Audio Experience”, hosted by entrepreneur, CEO, investor, vlogger & public speaker Gary Vaynerchuk.
Gary’s best pro tips on leveraging social media marketing & video marketing for your businesses & heavy emphasis on the mindset required to drive the required results are amongst the highpoints of the broadcast.
3. Flip the Switch:
The “Flip the Switch” series hosted by Uberflip is amongst the top marketing podcasts for B2B Marketers in 2020 & is also running for quite some while. The podcast is convivial & has been crafted down to meet business requirements.
The snippy intros are followed by intellectual conversations with bright marketing minds.
New episodes are broadcasted on Tuesdays & the talks of tools, tactics & processes driving growth are included which can be assimilated for optimizing the website conversions. The broadcasts advocate adding the human element to your brand through video as a good strategy to optimize conversions.
4. Speaking Wisdom:
This podcast from Drift, about personal & professional growth, is another on the list of the top marketing podcasts for B2B marketers in 2020. The hosts David Cancel, CEO/Founder @Drift & Dave Gerhardt, VP Marketing @Drift. The podcast covers an array of topics including behind the scene stories to book reviews to marketing, growth, sales advice & much more.
5. The csuite podcasts:
Another top marketing podcast for B2B marketers in 2020 is the csuite podcast. The broadcast is hosted by Russell Goldsmith, founder of Audere Communications & is a mixed bag of topics such as Marketing, Communications & Innovation, Employee Engagement & HR, Social Mobility, Diversity, Mental Health & Wellbeing & more.
The podcast is dazzled by the presence of senior executives who discuss the latest B2B trends, demand generation in particular, campaigns & issues & also share best practices & case studies.
6. Marketing Smarts Podcast:
This podcast hosted by MarketingProfs is one more top marketing podcast for B2B marketers in 2020. The podcast encompasses unbiased marketing discussion in 30 minutes, amalgamating an array of industries to deliver the subscribers first-person advice to enhance their daily chores.
The B2B marketing landscape has evolved & transcended from visual storytelling to the audio storytelling realm. Audio storytelling has always been an impactful way to elicit human emotions. B2B marketing also incorporates leveraging on emotional quotients of prospects – both explicit as well as implicit to convert them first into leads & then to the sales prospects. Keeping abreast of the latest news, reviews & relevant trends in the marketing ecosystem is another benefit that comes along with the above-mentioned list of the top marketing podcasts for B2B marketers in 2020.
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Contact us to optimize your marketing chores for boosting up the Return on Investment (ROI).