What Do Top Experts All Over the Globe Say About Backlinks?
Backlinks are really important for websites to show up in search engine results. They are links from other websites that point to your site. Backlinks help businesses to rank high by making their website look more trustworthy. It brings more visitors and makes them easier to find.
So, what do top SEO experts around the world think about backlinks? How do they see the role of backlinks in today’s changing online world?
In this guest post, we’ll look at what these experts have learned from years of studying and using backlinks for different businesses. Their knowledge will help us understand why backlinks are so valuable, how they’ve changed over time and what the best strategies will be in 2025.
1. The Importance of Quality Over Quantity
One important rule for people who work with SEO (which helps websites show up in search results) is that having good backlinks is way more important than having a lot of them. SEO expert Brian Dean, who started a site called Backlinko, says, “Google likes good backlinks a lot more than lots of bad ones. A single backlink from a famous site in your field can be worth more than thousands of bad ones.”
What Brian means is that not all backlinks are the same. If you get a link from a well-known website like Forbes or The New York Times, it will help your website more than many links from less important or spammy sites. Also, low-quality backlinks can hurt your website’s ranking. Google might think you’re trying to cheat the system.
Experts say it’s really important to focus on getting high-quality backlinks instead of just trying to get as many as possible. A single link from a trusted website can help your site rank better than lots of lower-quality links.
2. Backlinks and Trust: Establishing Authority
Rand Fishkin who started Moz and Sparktoro, talks about how important trust is when it comes to backlinks. He says that backlinks are not just about making your website show up higher in search results. They also show that other websites trust you. Fishkin explains, “Backlinks are like a thumbs-up from one website to another. It tells search engines that your site is good and reliable.”
Search engines like Google see backlinks as a way for websites to recommend each other. When well-known websites link to your content, it tells search engines that your site is worth checking out. This makes search engines trust your site more and can help it rank higher. The more trusted your backlink is, the more trust you’ll get from search engines.
3. The Evolution of Backlinks in SEO
Google has changed how it works over the years. Backlinks have become different in how they help websites. In the past, just having a lot of links could make a website rank higher. But now, search engines are smarter. Neil Patel, who started Neil Patel Digital says, “In the early 2000s, it was all about getting as many links as you could. Now, it’s about getting the right links.”
Patel explains that today’s SEO is about getting backlinks from important and related websites. The old way of trying to get lots of links from random or spammy sites called “link farming,” doesn’t work anymore and can actually hurt your website.
Google has made updates to its system like Penguin. It looks for sneaky backlink tricks and instead rewards sites that get good and natural backlinks. Patel suggests that businesses should build real relationships in their industry. It should create really good content that will attract links by itself instead of trying to take shortcuts.
4. Content-Driven Link Building
Content is really important when it comes to building backlinks. Many experts believe that this is the best way to get backlinks. Ann Smarty, who started Viral Content Bee says, “Awesome content will always attract links. If your content helps people or gives them useful information, they will want to link to it.”
The main idea is that you should earn backlinks instead of trying to force them. You can make high-quality content like a blog post. There are several more motions like an infographic or a video. With these, your website becomes a valuable place for others. When other websites mention your content, they are more likely to link back to your page. This gives you natural and trustworthy backlinks.
Smarty suggests that businesses and marketers should create “evergreen content,” which means content that stays useful over time. This kind of content can get more backlinks for a long time. It will still be helpful long after it’s published.
What the Experts Agree On
SEO experts all over the world agree that backlinks are very important for a strong SEO plan. We should always remember the correct way we build backlinks. Now, it’s more about getting good quality links instead of just a lot of them. It’s also about making connections with others. Now it’s more about earning links by creating helpful content!
