10 Emerging Social Media Tools to Try in 2023
Social media platforms are witnessing an increase in users year after year. For instance, Facebook alone has almost 3 billion monthly active users. Approximately 59% of people worldwide use social media, and the average daily usage of social media is 2 hours 31 minutes, as reported by a survey.
Businesses have largely shifted their focus to social media strategies to make their products and services as widely known as possible.
Businesses need to narrow down what they need to increase their ROI on social media and measure their marketing efforts. Firms should rely on social media management tools to monitor, listen, analyze, and engage with all social networks and can also improve their bottom line.
Social media marketers need to stay on top of marketing trends, grow brands, promote blog posts, streamline workflows, and collaborate with teams to curate content on the fly. In addition, they need to create marketing campaigns that work with automated social media content and track social media analytics so they can pivot when needed.
Working collaboratively with teams and clients is vital as many companies strive towards centralizing processes, automating tasks, and improving productivity.
Considering the increasing importance of social media apps, the list below consists of tools that can be used to check a business’s social media performance.
Top 10 social media tools to try in 2023
Hootsuite
Starting the list with the most talked about social media tool in the market, Hootsuite has been around since 2008. Their marketing prowess has led to being marketers’ first choice, irrespective of the team size.
They are renowned for their content curation, organization, scheduling, monitoring, and RSS integration. It is also well known for being a fully integrated tool with excellent social listening capabilities. Hootsuite’s social media management tool allows bulk scheduling, where one can upload multiple posts at the same time, as well as support customer management. However, there is no auto-posting, social inbox, or influencer search.
Pricing
The pricing starts from $99 and goes up as more features are added to the plan. They also offer a 30-day trial.
Pros
- Easy to use
- Efficient scheduling and posting
- Accurate metrics for analysis
Cons
- Lacks in-depth social media tracking
G2 rating: 4.1 out of 5
Sendible
The second on the list is the social media management tool that offers a CRM system and is also popular with digital agencies.
It has a Smart Queue feature that can be used for repurposing content. Its Social Inbox and listening tools help monitor your brand’s keywords, competitors, and overall impressions.
Pricing
Their basic plan starts from $29, billed monthly. There is also an option for a 14-day free trial with all the available plans.
Pros
- Offers many integrations options
- Offers a one-stop destination for all your social media campaigns
Cons
- Lacks some tagging features
G2 rating: 4.5 out of 5
Social Pilot
SocialPilot is a fully integrated social media management tool aimed at digital agencies or mid-sized businesses managing multiple clients or multiple accounts.
If your team is primarily interested in building workflows with permission settings, collaboration tools, and custom reports for clients, SocialPilot is worth considering. Their tools include social inbox functionality, allowing you to engage with your audience in addition to auto-posting. It provides social monitoring and listening functions, a crucial feature for most companies focused on remote environments.
Pricing
Their basic one-user plan starts from $25.50 per month.
Pros
- Lets you manage a minimum of 10 accounts, even with the basic plan
- Allows you to boost Facebook posts at the time of scheduling
- Enables you to create customized posts for individual social accounts at a stretch
Cons
- The lowest plan requires the entire payment for a year
G2 rating: 4.5 out of 5
Sprout Social
Sprout Social’s complete social management solution helps clients get more out of their social media strategy. Connect with your audience, streamline publishing workflows, collaborate in real-time, and transform social data into actionable insights at scale.
The tool is an excellent option for your business as it offers a suite of planning tools and paid advertising tools that allow you to promote your posts expertly.
The software currently supports all major social media platforms, such as Meta, Twitter, Instagram, LinkedIn, and Pinterest, making it ideal for all-in-one management.
Pricing
Their basic plan is priced at $249 per month. And they offer a free for 30 days.
Pros
- Creating posts using the scheduling tools is a breeze
- Allows effective management of user engagement and ROI via analytics reports
- Features a variety of social media optimization tools
Cons
- Has a pricey standard plan
G2 rating: 4.3 out of 5
Brandwatch
Brandwatch is a cloud-based social media marketing and customer experience management tool. It provides tools for social media engagement, content publishing, measurement, and customer data management.
It uses a campaign builder consisting of pre-built templates that provide metrics on social data, audiences, and content for integration with an existing client to create a page easily.
Pricing
A free trial is available, but the software company has not revealed the exact prices.
Pros
- Customers have access to tutorials and email support 24*5
- Content Calendar features enable users to create and schedule posts with ease
Cons
- Lacks visualization tools
G2 rating: 4.4 out of 5
Zoho
Zoho Social is from Zoho.com—a suite of 40+ products trusted by over 40 Million users. It is an all-in-one tool that allows consumers to manage their emails, projects, accounting, and webinars while doing the social side of their business in one place.
It includes a robust set of features such as a release calendar, bulk scheduler, recurring posts, and more, giving you all the social media publishing tools, your business needs.
Zoho also has monitoring features to help you track relevant social conversations and take action on what matters. And its advanced reporting lets you analyze performance using intuitive charts and create unlimited custom reports for you and your clients.
Pricing
The standard plan starts at $15, but it also offers a free plan with limited features.
Pros
- Offers integration of more than 20 social networks
Cons
- Analytics tools could cost extra
G2 rating: 4.6 out of 5
MeetEdgar
MeetEdgar is the leading social media management tool for small businesses and entrepreneurs. It provides an effective way to plan and organize content and automate publishing.
Users can now schedule content for their MeetEdgar account on Instagram in the same place they schedule content for Facebook, Twitter, and Linkedin.
Everything you post with Edgar is stored in an organized library and sorted into various categories. To save even more time, you can add content in bulk or connect to an RSS feed.
Pricing
Their basic plan, which includes five accounts, costs $29.99.
Pros
- Automation and scheduling features allow you to set up your social media
- Offers analytics for engagement and response
Cons
- No central inbox for messages
G2 rating: 4.2 out of 5 stars
Buffer
Buffer is an intuitive and streamlined social media management platform trusted by brands, businesses, agencies, and individuals to drive meaningful engagement and results on social media.
It is the best budget option for small businesses with few employees who want to manage social media without an expensive management plan.
Pricing
Offer an entirely free plan for you to begin your journey. However, their basic paid plan starts from $6 per month.
Pros
- Works well with popular social media platforms
- Offers browser extensions with all the plans
Cons
- Does not offer many integrations
G2 rating: 4.3 out of 5
Loomly
Loomly is an easy-to-use social media management platform that lets you manage every aspect of your marketing strategy. It enables you to manage your brand assets in your library, polish your content with post-optimization tips, and manage brand messaging with post-mockups and approval workflows.
The tool lets you reach your audience with native planning, post-targeting, and sponsorship and engage with the community through interaction. Loomly is a web platform with native mobile applications for iOS and Android.
Loomly is an incredible option for large teams collaborating on a social media strategy. The basic plan only allows access for up to 2 users, while the top enterprise plan accommodates up to 30 people.
Pricing
The base plan starts at $26 per month for two users. They offer a 15-day free trial.
Pros
- Allows real-time optimization of posts
- Enables centralized management of all social media tools
Cons
- Ideal for small-scale enterprises as prices for companies with large ad spend is expensive
G2 rating: 4.6 out of 5
Later
Later is a social media marketing and commerce platform that helps business owners, creators, agencies, and social media teams grow their brands and businesses online.
It helps you save time and grow your business by making it easy to manage your entire social media strategy. The tool lets you schedule posts on every social platform, get hashtag suggestions, turn your images into clickable or shoppable posts, and do much more.
Later’s social media management software is best used for a visual content calendar and scheduler. It doesn’t have a social inbox or RSS integration, but it does provide analytics to optimize your content planning.
Pricing
The basic plan starts at $18 monthly for one user, and the free program can be availed for 14 days.
Pros
- Provides smooth and accurate scheduling
- Offers storage of mass images and videos for later use
Cons
- Some features are limited to Facebook and Twitter
G2 rating: 4.6 out of 5
Conclusion
With the help of these tools, you can sail through your social media marketing campaigns and pivot your attention to the parts that are lacking behind. Marketers should always look for ways to improve. An excellent way to do this is by trial and error. You can find out what your audience likes by testing different types of content, formats, and timings. The tools mentioned above will help you measure your performance.
Most tools assist with measuring your performance per the social media metrics you have set for your business. This data could be the number of retweets a post received, the number of her website visitors referring to social channels, or the cost per click of the last paid campaign. It’s essential to understand what these numbers mean and adjust accordingly. The social media optimization cycle is simple. The key is to keep tweaking your strategy until you get a solid plan of what is working for your target audience. And with these social media tools, you can be assured of getting accurate reports to help you ace your marketing campaigns and be ahead of the competition.
