According to sources, the typical internet user Googles at least four times a day on average, and approximately 59.2% of the world’s organic traffic is dependent on Google. These stats prove that Google and keywords play a vital role in making your content visible to your target audience.
Ensuring your target audience finds your content can be done by putting proper SEO practices in place.
The recent trends only prove how pivotal SEO is for marketers. Here are some key points to further throw light on the importance of keeping track of the SEO metrics:
- Monitoring the SEO metrics is essential to keep up with the ever-changing algorithm of Google and ensure that your website is well within the limits of correct SEO practices.
- Keeping a record of the SEO metrics also comes in handy to build better strategies and improve the existing ones.
- Another reason why SEO tracking is essential is that it allows you to increase your traffic and visibility organically.
- Putting good SEO practices in place will help you enhance the user experience for your customers. Google’s Page Experience Update enables marketers to align their websites for an enhanced user experience.
- Did you know SEO can also impact the buying cycle? Research is becoming an essential part of SEO, and real-time analysis is becoming more critical. You can change the game by using SEO strategies to communicate your deals, game-changing products and services, and the importance and authenticity of your offering to your customers. Done right, it will undoubtedly have a positive impact on the buying cycle as well. Your brand needs to appear where people need it to make a valuable connection. Local SEO increases visibility so potential customers can find the answers and the companies that provide them.
Here are some technical metrics you can monitor to optimize your website according to SEO.
Top 6 SEO metrics to track
On-page SEO includes everything you can do on your website to improve your ranking. Seo On-page optimization is optimizing the page content for both users and search engines. You have more control over your on-page SEO factors. So, focusing on them is a good starting point when developing your SEO strategy. On-page SEO is important for search engine optimization (SEO) because it helps Google understand what each bit of content on your site is about. The better Google understands your content, the higher it will rank in searches, increasing your organic traffic, conversions, and revenue. Even better, getting your on-page SEO right will improve your user experience.
Domain Authority/ Domain Rating
Domain Authority / Domain Rating is the score used by most major built-in SEO tools to calculate the overall SEO strength of your website. The score is calculated based on various factors, such as the number of backlinks or the quality of referring domains. Scores range from 0 to 100 and are produced on a logarithmic scale. All things being equal, sites with higher scores are expected to rank higher in search queries than sites with lower scores. This metric is calculated based on ranking factors, so it’s essential to monitor it. It is calculated by considering multiple factors, such as the root domain’s links and real connections, into a single DA score.
Text Readability depicts how easy or difficult it is to read something. It also encompasses the relevance of the text on the website. Search engines give high value to the text readability score because users always go for sites where the text is easily read and has some relevance. Simply put, valuable, actionable, well-written content will always be more practical.
Click-through rate (CTR) is the metric that tells how many people click on your content. For SEO, you know what percentage of impressions generated clicks on your website. If 100 searchers see your listing in search results and only one searcher clicks on it, your CTR will be 1%. Similar to impressions, you can track the CTR directly in the “Performance” module of Google Search Console. The higher the average rank, the more clicks you get.
Tracking keyword rankings are important. It lets you know which keywords are performing well on your site and which are not. They help you gauge your progress and warn you early that your SEO strategy is functioning. Additionally, the rankings provide an overview of the present organic market share and overall opportunity. When doing keyword research, focusing on branded and non-branded search terms is essential. Branded keywords are vital because they exhibit customers who are ready to buy. These terms are also crucial to your online reputation. Conversely, non-branded terms for e-commerce products are critical to influencing the customer during the decision-making stage of the journey.
Google’s search results will only show pages that have been indexed. So, if your page is not indexed, you won’t get organic search traffic. Duplicate, outdated, irrelevant, or thin-indexed pages can undermine your overall site authority. In general, you want to steadily increase the number of indexed pages as you publish new content. Sudden changes in numbers could be a sign of some technical SEO issues. The more your websites complexity, the more critical this metric becomes. Conduct a content inspection to identify poor-quality indexed pages.
Some Additional Metrics that might prove to be helpful:
The bounce rate is the number of people visiting a website and leaving without clicking on any page other than the first. Depending on the nature of your business, high bounce rates are not necessarily negative from an SEO perspective. If the goal is to get viewers to browse multiple site pages, a high bounce rate indicates a problem. Links in the navigation menu may be broken, or pages may take a long time to load, and users may be on time. Your content may not be relevant to your website visitors. On the other hand, for websites where viewers only need to visit a single page, a high bounce rate is not surprising.
The exit rate is the percentage of people who leave your site from a particular page, so a high exit rate isn’t necessarily a cause for concern. An “exited” session is when the user leaves the website after completing some interaction. The exit rate does not affect SEO, but it is always a good practice to monitor.
Average Time Spent on the Page
Average time on page is a metric that measures the average time all users of a website spend on one page. This metric does not take into consideration exit pages or bounces; it estimates users’ average time on non-exit pages. Proper use of this metric can give you insight into how engaging your content is with your audience. A low average time on a page may indicate that users need help finding content engaging enough to spend time on. At the same time, a high value should be seen, keeping in mind that the time spent on the page is recorded even if the page is opened as a tab in the background; as with any website performance metric, context matters.
Some Tools to monitor SEO metrics
Here are some tools that can help you monitor your SEO optimization:
- Exploding Topics
- Answer The Public
- Animalz Revive
To read about these tools in detail, refer to our blog about AI tools that help you rank your content higher.
Good SEO practices can help you rank better and higher on search engines. SEO is no longer a complex process to hack; having a clear picture of your short-term and long-term goals, tracking the right SEO metrics, and using the right tools can help you master SEO and be found by your target audience.
What is SEO management?
SEO management is the effective cumulation of all the important SEO pillars to generate content that ranks higher on search engines. It also ensures that your website follows the right SEO practices and is free of errors.
What are SEO metrics?
SEO metrics are quantitative indicators that help you optimize your performance and formulate strategies by providing measurable factors.
What are the types of SEO?
The following are the types of SEO:
- White-Hat SEO – This includes practices that are encouraged by search engines and improve your ranking.
- Black-Hat SEO – This has a negative impact on your website and might lead to the removal of your website.
- Gray-Hat SEO –This illustrates the riskier side of SEO as it has no clear rules but will not get your website removed from the internet.
- On-page SEO –It is the process of modifying everything on the website, such as the title tags, internal links, images, and URLs.
- Off-page SEO –This includes anything done outside the website, such as social media promotions.
- Technical SEO –This focuses on getting bots to crawl and index web pages successfully.