On the 19th of November 2019, 6sense, an account-based orchestration platform announced its partnership with Drift. The statement that 6sense integrates with Drift is a major step towards helping the clients of both the companies achieve the requisite bottom-line growth.

The integration was announced in San Francisco at an event called HYPERGROWTH 2019 and is focused on providing account identification capabilities to customers using the Drift Intel feature provided by the company.

Furthermore, 6sense integrates with Drift to provide curated company-level data of website visitors to Drift Intel customers.

Joint customers will benefit as 6sense integrates with Drift – by bringing 6sense account segments & buying stage predictions into Drift to drive highly-targeted account-based strategies to the platform.

Jason Zintak, CEO of 6sense stated that 6sense integrates with Drift to enable B2B organizations to more efficiently market & sell their solutions by engaging key decision-makers with highly personalized messages, at the right time & at the right place.

He further added that as traditional marketing tactics like web forms & email have become less effective, sellers & marketers have adopted new technologies like those that have been enabled as 6sense integrates with Drift.

Email marketing isn’t going anywhere & remains the company’s highest leverage demand generation channel.

Drift helps businesses use conversations to remove the friction from the buying process. Drift Intel takes personalization to the next level by enabling customers to instantly recognize the high-value target accounts.

The marketers can engage with the customers by the means of personalized messages, based on the detailed account information & can even route the platform to the right sales representatives.

Identifying the accounts that visit a Drift customer’s website is essential for customers to deliver the right messages & to accurately target the accounts that they want to engage with.

6sense integrates with Drift & this according to David Cancel, Founder & CEO of Drift, gives Drift Intel customers the ability to accurately identify and engage more than 68% of the accounts. David also added that 68% of the buying cycle is completed anonymously online before one can even talk to the prospects. 

David also expressed his glee to join forces with 6sense and recognize that this partnership will allow their company to continue to provide the best possible experiences to their customers.

As 6sense integrates with Drift, 6sense will provide company-level data to the customers having access to Drift Intel.

Joint customers will also benefit as 6sense integrates with Drift. Integrating rich 6sense account insights with Drift’s personalized conversation capabilities will be beneficial for both the customers of 6sense as well as those of Drift.

According to Mariana Prado Cogan, SVP of Digital Marketing Strategy & Operations at PTC the fact that 6sense integrates with Drift makes perfect sense. It is like a printing pipeline which is extremely beneficial to uncover anonymous buyers.

By prioritizing the target accounts in the market & engaging with them across omnichannel, the marketers will be able to personalize the conversations with the most critical accounts & alert the representatives, once they reach the website.

Mariana also appeared hugely excited as she narrated the vital facts associated with the integration.

David Cancer, the founder & CEO of Drift elaborated that Drift believes in partners & friends who work together to deliver the best possible experience to the customers. He also added that as 6sense integrates with Drift, the two companies can work coherently to give new meaning to their business ties.

According to Jason Zintak, CEO of 6sense the sales industry & buyers’ journeys have evolved over all these years. The innovation in the space causes brands to get rid of the stagnant & non-fetching strategies that are going to drag them behind.

Artificial Intelligence (AI) will enable new real-time insights for the customers. The customers will be able to have unprecedented access to what the buying prospects want & need more than ever before.

About 6sense:

6sense is Account-Based Integration Platform that helps businesses compete & win in an age of Account-Based buying by leveraging the power of AI, big data & machine learning behind every member of the B2B revenue team, empowering them to unveil anonymous buying behavior by prioritizing fragmented data to focus on accounts in market & engage resistant buying teams with personalized omnichannel marketing campaigns.

About Drift:

Drift makes it easier for businesses to buy from businesses. Drift is the leading conversational marketing platform provider & is preferred by top-notch businesses such as Ellie Mae, GrubHub, InVision, Marketo, Okta, Outreach, Eventbrite, Vidyard & by over 50,000 other businesses. Sales & marketing teams use the services by Drift to connect with the customers who are ready to purchase.

Based in Boston, Drift was founded by serial marketing technology entrepreneurs David Cancel & Elias Torres & has the support of major capitalists including CRV, General Catalyst, and Sequoia.

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