In today’s era, small businesses may not possess multibillion-dollar marketing budgets, but it doesn’t mean they can’t compete with large companies.
But how do you stand out with over 31.7 million small businesses in the US?
It requires implementing a strong link-building strategy to unlock a world of opportunities for online business growth, attracting customers, and increasing profits.
If you aspire to create and execute a successful business promotion strategy, read this article from the beginning to the end. A mere three minutes of reading will acquaint you with established best techniques that help you overcome your competitors.
Create Quality Content to Attract Links
Crafting unique content, advanced infographics, and statistics stands out as one of the primary tactics geared toward comprehensively enhancing your link profile.
There are many ways to come up with new content ideas for your website:
- Track your competitors’ top-performing content;
- Find current trending topics using tools like Google Trends or Exploding Topics;
- Use Google’s related search suggestions;
- Ask SEO specialists and influencers their take on a specific topic through social media or email.
- Scan blog or forum comments;
- Try ChatGPT and so on.
Build out original and engaging content that is worthy of being shared and linked to.
For example, if your content interests the audience in Central Asia, links to your resources will organically proliferate across websites, blogs, and social networks.
The more you establish connections with other sites, the more seamless it becomes to foster fruitful collaborations with reputable and renowned sites and bloggers.
In essence, the superior the quality of the content you produce, the more professionally your website distinguishes itself among competitors. It, in turn, facilitates standing out, attracting more customers, and acquiring inbound links from trusted sites.
Leverage Guest Blogging for Relevant Industry Sites
Guest blogging is still an effective strategy that should be a part of your arsenal.
This strategy involves contacting websites in your niche, pitching website owners, and publishing your content on relevant blogs where your audience resides. By leveraging guest blogging, you can quickly add links to your website and improve your link profile.
To garner more backlinks from guest blogging, focus on publishing your articles on relevant sites is imperative.
When selecting the right website for your content, tools like Ahrefs can help you identify the credibility of sites, including analyzing the backlink strategies of your main competitors for identifying reputable sites.
The pricing for placements is directly correlated with a site’s domain authority. For instance, inquiring about the cost of placing an article in Forbes or Business Insider reveals its expensiveness, often beyond the budget constraints of small businesses. Therefore, it is advisable not to be discouraged if collaboration opportunities with such high-profile resources are limited.
Instead, explore more guest blogging opportunities to get quality links, from Google searches to connecting with bloggers. Sometimes, choosing domains from a free guest posting sites list can be much more beneficial to identify websites with high domain authority that your site can benefit from to drive potential customers.
Remember that the success of guest blogging depends on the platform and content quality where you’ll share your post.
Find Unlinked Brand Mentions
Another scalable link building strategy is finding unlinked mentions where your product or brand is mentioned without linking to your website. You can find such mentions across blogs, social media, forums, and news sites.
It can occur due to various reasons:
- The link may have existed at a previously agreed-upon time, and the owners did not renew the hosting service.
- The site owners might have forgotten or, for some reason, chosen not to include the brand link but retained the keyword or phrase.
To identify unlinked mentions, the necessary steps involve:
- Identifying keywords connected to your brand using tools like Brand24 or Ahrefs.
- Reaching out to webmasters and asking to convert unlinked mentions into links.
Enter Digital PR
Digital PR entails creating and utilizing press materials to secure backlinks and garner attention for your business on popular news websites.
To optimize the benefits of this approach, the initial step involves crafting a new and unique story about your brand. Subsequently, reaching out to local newspapers or bloggers regarding an upcoming event or news relevant to your business becomes crucial. This proactive engagement aids in acquiring backlinks and enhancing brand recognition.
Another way to explore the achievement of successful link building and brand awareness is Help A Reporter Out (HARO), where reporters seek information for articles.
The HARO platform is a great tool for both parties because journalists get their source, and responders get a link from trusted resources.
By responding to their inquiries, you can broaden your link building strategy and earn natural editorial links from authority publications.
Join Local Directories
Listing in local directories represents a cost-effective method for getting backlinks directly from sources where your target audience is present.
This strategic approach contributes to enhancing your website’s visibility in search engines and capturing the attention of potential customers.
Here’s a concise guide on what you should undertake:
- Identify relevant local directories for your business, including Facebook, Google Business Profile, or Foursquare
- Complete basic information about your business;
- Publish this information on the selected directories and ensure regular updates to maintain its accuracy.
Partner with Local Businesses
Building partnerships with local businesses is invariably the linchpin of success.
According to the Harvard Business Review report 94% of tech industry executives consider innovation partnerships as a necessary marketing strategy.
Active participation in local events, exhibitions, fairs, and business seminars facilitates the establishment of connections with fellow entrepreneurs. Consider reciprocal link exchanges on websites or social networks to enhance your link profile.
For those with the capacity to allocate a budget, sponsoring events or charitable endeavors can yield additional backlinks.
Host an Event
If you possess ample ideas and are disinclined to share profits with partners, you can create and host an online event independently.
To achieve this, follow these steps:
- Establish a dedicated website containing comprehensive information about the event for users.
- Implement a specialized strategy to promote links to the event and incentivize users to share links to your project.
The conclusion is clear for those aiming to enhance link acquisition, foster collaborations, and broaden their link profile.
In the preceding text, it becomes evident that small businesses can compete and thrive. To realize this, one must adhere to their own rules and employ straightforward strategies.
Leverage the seven backlink strategies outlined above to refine your link profile. By implementing these strategies collectively, you can accrue SEO benefits and augment profits.