Best LinkedIn B2B Tips You Will Read This Year
When it comes to lead generation, networking, and business development in B2B marketing, LinkedIn is the gold standard for social media communications. LinkedIn shines in the B2B sector as it has made reaching influential decision makers of your specific industry audience, sharing company insights, products and services, and connecting with potential customers 10 times easier. Here are some to help you get the most from your LinkedIn company profile.
Lead generating profile
Header Image
The first step in lead generating; attracting prospects, is accomplished by the header image. The image needs to be of an attention grabbing nature which forces the person to respond by reading further or clicking onto your profile.
Company Description
Giving a dry explanation of your company history, mission and vision won’t serve the purpose of lead generation. Speak directly to your target audience, inviting them to convert. Focus on the first 2 lines of your description because after that, the rest of the content gets hidden behind the words ‘See More’. Your focus should be on grabbing the attention of your user with those 2 sentences which should include:
- Target audience
- Value proposition
- Service provided