“Corporations invest in sophisticated CRM, or Customer Relationship Management, programs to effectively oversee their relationship with their customers at every point during the buying process.”While there’s no one size fits it all formula when it comes to CRM integrations, the agile CRM integrations have several advantages over the age-old waterfall integrations. Let’s inspect how agile CRM integrations and waterfall CRM integrations occur before deciphering the business values of each of them individually.
Agile CRM IntegrationsIn the agile CRM integrations, the requirements of a project aren’t considered as ‘fixed’. Both the success criteria as well as the goals are approached incrementally. The requirements are arranged, assembled, designed, developed and implemented in accordance with each subset of the project.
Waterfall CRM IntegrationsThe waterfall implementation methodology has been used by businesses for more than two decades now. Waterfall CRM Integrations treat the requirements of a project as ‘fixed’. Starting ahead with the ‘fixed’ requirements, the project is designed, developed and deployed after a fair amount of testing. Only after the deployment, the outcome can be analyzed, evaluated and improved. Reviewing Different Aspects of Agile CRM integrations and Waterfall CRM integrations
1. Value PropositionThroughout the project execution and deployment, increment value. The value proposition induced by agile CRM integrations is quickly reflected and can be assessed by the team responsible for agile CRM implementation. With each sprint, the managers can inspect the outcome. With waterfall CRM integrations, the value proposition is reflected only at the last stage of the project.
2. Risk AssessmentWith, there is continuous testing throughout the project. Thus, the outcomes, values, and flaws associated with the process can be reviewed after each sprint. Whenever any risk is observed, there is often scope and ample amount of time to invent measures to tackle it. The waterfall CRM integrations, on the other hand, allows risks to be identified only at the final stage. By the time the problem is realized, it’s too late to tackle the problem. Thus, agile CRM integrations can be beneficial for marketers with large and complex business processes, subject to dynamic changes, followed up with ambiguous or ever-evolving requirements. Waterfall CRM integrations should only be preferred when the scope of the project is clearly defined and so is the requirement from CRM implementation – which isn’t often the case with real-time business scenarios of modern times.