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Data is the fuel that helps the revenue engine of B2B organizations to run as they should, and the best B2B businesses know that really well. It is indispensable to your brands’ success. After all, B2B data is the backbone of your branding strategy. Today, B2B brands are grappled with the problem of low ROI or poor campaign results. While there are several reasons for it, bad data tops the list.
But then the main question that arises is: how to identify a top B2B solution provider? If you’re asking the same question, the following guide will help you answer it. Here are five things to consider when evaluating B2B companies to fuel your marketing & advertising endeavors & to figure out the pioneer ones:
This is a critical step in the process. Be very clear with what you want to achieve with the data you're looking for. If you don't, it will not only be challenging for you to find a data partner that fits your needs but also for the provider to meet your requirements. Let it be known if you need data:
Of course, you may have other requirements and goals specific to your business. Don’t forget to add them to this list. Having said that, the top sales solution providers will always be proactive in understanding your needs and offering apt solutions to fulfill them.
Use an exhaustive research process to determine if the company that you’re considering is able to meet your requirements. By asking specific questions to the vendor, you’ll be better positioned to ascertain whether it is the right one for your business. For example, you can ask the provider:
Did you know? 75% of companies that reduced their investment in data quality witnessed a decline in sales or marketing performance. Furthermore, sales departments lose 550 hours and $32,000 per salesperson because of bad prospect data. Considering these statistics, it makes sense to invest in a company that offers the highest-quality data.
However, what makes great B2B data providers stand out from the competition is their ability to offer the finest data coverage. After all, is it really worth partnering with a firm that maintains top data quality, but doesn’t have the data you need? Here are some crucial questions to ask a B2B data provider:
Pricing is one of the most significant factors to consider when looking for a B2B data partner of your choice. While it is often said you get what you pay for, don’t shy away from negotiating the quoted price or asking for additional benefits. At the end of the day, you want to sign the top deals and be able to justify the data purchase to your boss.
Request a trial or demo, or ask for a data sample to have a sense of the data services you’ll receive for the quoted price. See if you and other internal stakeholders are satisfied with what is covered in the selected plan.
Ask the provider if its plans are flexible, how early you need to notify to renew your subscription, if there are any subscription cancellation charges, etc. Get all your pricing-related questions answered before you sign the contract.
When choosing the top-class data providers, ensure that you give equal significance to customer success among other factors. Considering that most data contracts are signed for a year, you’re likely to use the services of the same provider for that long period. This makes assessing customer service even more important when selecting a data partner.
Ask the B2B data provider beforehand:
Data can either profit or ruin your branding endeavors. Consider it as the lifeblood of your business that powers your efforts to drive visible tangible results. With that said, it is as critical to finding the right B2B data partner as using top-quality data. If the source of your data is not according to the prescribed standards, how can you expect to have the best-quality data?
By analyzing B2B data vendors based on the key aspects discussed here, you can be sure of finding the top-class one for your business. It’s better to thoroughly examine a provider before signing the contract. Don’t get blown away by a big brand name; determine whether the provider you’re considering is worth spending your hard-earned money on.
Investing in a data company may seem like a burden on your budget. However, when you partner with a to-class B2B data provider, your business starts reaping rich benefits in terms of ROI, time, efficiency, and resources.
LinkedIn Profile - https://www.linkedin.com/in/ariana-shannon-a68b4a106
Bio - Ariana Shannon is the Marketing Director at SalesIntel.io. SalesIntel provides the most accurate and affordable b2b contact data available for sales and marketing teams.
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