Are you a content marketer like us? An average day in the life of a content marketing professional is packed full of responsibilities. It is likely that you will be strategizing, working with clients, or analyzing previous campaigns whenever you are not writing. Next thing you know, you are back to writing. There are a lot of balls in the air at once. The demands of your job require you to be incredibly focused, creative, and efficient throughout your day. But this isn’t as easy as it sounds.
There are marketers who argue that good work is enough. Truth be told, this approach is only effective for a limited amount of time. There is no doubt that it will generate word-of-mouth recommendations. The only problem is that it will lead to more of the same type of business you already have. Thus, it’s crucial to develop a content marketing strategy if you hope to reach larger and better clients.
What is your strategy for finding time and inspiration to create regular content? It all boils down to having the right tools. Yes, we are all here for the apps! It is easy to create engaging content with apps, schedule blog posts, automate content distribution, speed up your website, and make content profitable.
Marketers who know their stuff report that native apps collect much more accurate “intent,” or information about visitors, that can be used by content creators for better personalization. Apps are necessary for well-researched content to be appreciated by your audience. But what are the best apps in the market for this purpose? That is where this post comes in. We have compiled a list of apps that will help you give your content marketing a significant boost. Just make sure that you have a reliable provider like Spectrum Internet so that the downloads are not slow.
Anyway, below are some of the apps you must have on your smartphones:
Adobe Marketing Cloud
The platform has established itself as a leader in the digital marketing arena with both creative and marketing capabilities integrated into one platform. Using this tool, we can help businesses of any scale and industry develop, optimize, and measure their campaigns and marketing results. As a fully integrated one-stop marketing suite, this app handles all aspects of marketing, including mobile, search, campaigns, content, social, and email.
The Adobe Marketing Cloud was launched in 2012 but has gained momentum steadily. Companies are increasingly turning to it as a service provider for their e-stores for many reasons, but especially due to its reasonable subscription prices.
The company is well-established in the email marketing industry. While its basic and advanced features are strong, its main email plan lacks innovation. Over the years, it has evolved from a simple email marketing tool to a fully-fledged online marketing platform for social media, web, and SMS marketing campaigns.
It has acquired other companies that can expand its business, such as CardStar and Bantam Live.
For business owners who have no design experience, Constant Contact has over a hundred customizable templates that are already mobile-friendly. You can also have a template created automatically based on the colors and images on your website.
Templates can be easily edited with drag-and-drop layouts and text and image boxes. It allows users with coding skills to create email templates using custom code. The integration of Constant Contact with Shopify and WooCommerce also lets you to create segmented contact lists based on purchases. Additionally, customers can shop directly from their inboxes with ecommerce integration.
HubSpot Marketing Hub
There are either many point solutions to handle, or powerful tools that are inaccessible. The result is scattered customer data, ineffective marketing, and too much software fiddling. There is, however, an alternative.
Marketing Hub makes it easy for you to manage all your marketing tools and data in one place. This will save you time and help you provide the right customers with a personalized experience. Additionally, it is integrated with HubSpot CRM, so marketers have access to both data and insights. CRM can be used by marketers to validate investments and prove ROI with unparalleled alignment with sales. No matter what type of strategy, service, or software you use, HubSpot enables you to scale your business, not complicate it. Your business will grow faster with this amazing app.
Planable can help you manage large-scale social media campaigns. It might be a good choice if you require enterprise-level collaborative tools. Collaborating on client projects and creating content is one of its greatest strengths. As a result, working with large teams and multiple stakeholders becomes easier.
In addition, it offers a few timeline views to choose from. Planable primarily lets you view calendars. However, you can also manage content timelines by using feed views, list views, or grid views. It is inevitable that you will amass a lot of media files when you manage your social media accounts. The unlimited storage offered by Planable caters to this need.
Content marketing is not an issue anymore. Thanks to all these amazing apps that have made the process quite easy and seamless. We hope you find these apps useful just like we did. Let us know in the comments which one was your favorite and why.