Talking about the best marketing books for B2B marketers in 2019, the first question that comes to our minds is why, at all, we need them?
People don’t like reading anymore, or do they? Well, they do.
At least the ones with some outlook or visions always are the people who never stop learning from others’ perspectives & things around them.
According to a report from Inc.com, most CEOs & executives read 4-5 books per month.
Furthermore, specialists are training people on how to read more books.
According to the brain fitness expert & speed-reading coach, Jim Kwik, who hosts a popular podcast called Kwik Brain talks about how to read a book a week (that’s 52 books per year).
Knowing about the best marketing books for B2B marketers in 2019 can help marketers grow their company through digital marketing & traditional marketing endeavors & by fostering inter-business relationships & by keeping abreast with new marketing technics created & applied.
In an experience-economy driven by knowledge, marketers need to understand what interests their audiences to optimize users’ experiences & drive more leads to conversions. B2B marketing is all about apt strategizing & execution.
Moreover, there’s a clear difference between marketing strategy & marketing tactics as is explained by the quote coined by Mark Schmukler, CEO & Co-founder Sagefrog:
“Strategy without tactics is a daydream; tactics without strategy is a nightmare.”
The following is a list of best marketing books for B2B marketers in 2019 to help make the most of their invaluable time:
1. Our Iceberg Is Melting:
Change is the only thing constant in B2B marketing. The fable by John Kotter, Chairman of Kotter International & Professor Harvard Business School illustrates the eight-step process of change. The book is a good read as it inspires the companies on how to thrive in tough times & overcome.
The book is about penguins that realize that their iceberg is melting & accordingly make the requisite changes to improve their situation.
2. The Secret Guide to Drive B2B Lead Generation & Nurturing through Content Marketing:
The book was written by DJ Francis, Founder of Hub and Spoke Marketing & reveals the steps one can take via content marketing to improve both the volume & quality of leads into sales.
According to Gartner, the average B2B buyer completes 57% of the purchase decision before ever speaking with sales.
Content marketing is one of the most effective ways to generate & nurture prospects through your sales funnel & the book talks about how content marketing can be used for lead generation & lead nurturing.
3. Full Funnel Marketing, by Matt Heinz:
The book by Matt Heinz, President Heinz Marketing Inc, qualifies on the list of the best marketing books for B2B Marketers in 2019 & is a must-read for the people in the lead generation & nurturing businesses.
Lead generation is one thing. Nurturing the leads & driving enough demand to generate sales is another. The concept of translating leads to sales requires us to step into bigger roles & work with sales in new ways to optimize the traffic for increased sales revenue.
4. Welcome to the Funnel:
Next up on the list of the best marketing books for B2B marketers in 2019 is the book “Welcome to the Funnel” written by Jason Miller, head of Brand Marketing at Microsoft Advertising EMEA.
This book is based on Jason’s own vast experience & mapping the impact of content & social media & leveraging them for the best impact on the businesses. The practical pieces of advice positively influence business endeavors right away.
5. This is Marketing: You Can’t Be Seen Until You Learn to See:
Next up amongst the Best Marketing Books for B2B marketers in 2020 is “This is Marketing: You Can’t Be Seen Until You Learn to See” by Seth Godin, American Author & former dot com business executive.
The central premise of the book has been weaved around creating tension which drives new choices. This one is the latest from one of the thought leaders in marketing wherein Godin implies that marketers’ job is to pick a story & repeat it & stick with long after we marketers become tired of it. He also is frenzy about the over-reliance on ad spending & diagnoses it as a characteristic of lazy marketers.
6. Impossible to Ignore:
When discussing the best marketing books for B2B marketers in 2019, “Impossible to Ignore” by Carmen Simon, Cognitive Neuroscientist at Memzy stands out in today’s cluttered online marketplace.
Carmen unveils the formula to truly rise above the noise & clearly be remembered by the target audience. She explains how content creation is about leveraging readers’ psychologies to create content that is impossible to ignore. The book-baked with all the goodness of cognitive science showcases a three-step plan supported by real-world case studies & a helpful checklist for invincible content.
7. Getting Started With Demand Generation: Developing an All-Star Marketing Strategy to Supercharge Growth & Minimize Risk:
Another must-read of the best b2b marketing books for B2B marketers in 2019 is “Getting Started with Demand Generation: Developing an All-Star Marketing Strategy to Supercharge Growth and Minimize Risk”. This one is a must-read for B2B decision-makers. Being amongst the best marketing textbooks in 2019, the book guides marketers on ways to create successful sales & marketing alignment to power growth & deliver results, on specific strategy implementation for multichannel marketing & tactics to build & optimize the demand generation program. The common pitfalls derailing & demoralizing your marketing endeavors have also found a place in the book.
Additionally, the book also talks about team-building & metrics & benchmarks for analyzing the effectiveness of a demand generation program.
Wrapping It Up
For driving demand: transforming b2b marketing to meet the needs of the modern buyer, the above list of the best marketing books for b2B Marketers in 2019, can be a valuable resource for the buyers to look up to & get inspired from. Also, the best “B2B Marketing books 2019” list will equip marketers with requisite knowledge & insights to change or upgrade the way they market.
The competition for ranking higher in organic rankings is fiercer than ever & that requires some serious introspection & leveraging the best marketing practices to bring quality leads & optimize sales conversions.
According to a recent astounding finding by the SEO company Brightedge, organic traffic amounts to 53.3% of the web traffic & is the dominant source of tractable traffic & the largest digital channel.
Marketers need to lead the change & keep abreast of the latest marketing trends to guide their organizations tactfully through the vibrancy of change. Reading the best marketing books for B2B Marketers in 2019 will help you squeeze maximum nectar from the new trends blossoming in the B2B ecosystem.
Valasys Media is a trustworthy name in the marketing dominion & we help our B2B clients manage, adapt & keep abreast with the breezes of change in the marketing dominion to optimize their bottom-lines. Our custom-made services prudently designed to suffice several requirements of our customers include lead generation, account-based marketing, lead nurturing, event promotion services, list building services & content syndication services.Contact us & our marketing specialists will guide you to optimize your sales revenues.