PrologueB2B marketers swear by the philosophy of agile these days, whether it is about developing their human resources or optimizing their marketing strategies, content marketing being no exception. The crucial question that follows though is how to blend agile concepts & ideas to optimize. Agile Content Marketing doesn’t essentially require a new content creation tool or platform but adapting to the agile ways of content creation, which are faster to deliver, easier to test run & capable of optimization to deliver higher value than ever before. An agile content marketing tactic is characterized by the proper documentation of the content creation process i.e. creating a proper workflow for content creation & deployment. According to research by CoSchedule, based on the marketing execution tactics infers that marketers who document their endeavors are 466% more likely to succeed at it as compared to those who don’t. Clearly, documentation in terms of content marketing is beneficial only if the marketers incline their endeavors for increased conversions or else associating murky goals with content creation doesn’t help the cause of agile content marketing.
Benefits of Implementing an Agile Content Marketing StrategyWriting codes were the sole purpose of developing agile methodology & it differs from creating a good & scalable piece of marketing content, yet marketers can benefit majorly by adopting agile content marketing. Agile Content Marketing breaks down the work into manageable pieces that can be finished, tested & tweaked quickly. By opting for ideas mirroring agile methods, marketers can steer up their content efforts towards achieving optimized revenue goals.
The Framework of Agile Content ManagementAccording to research by CoSchedule, marketers who use agile project management are 252% more likely to report success. According to AgileSherpas the first Agile Manifesto appeared in 2012 & had the following values:
- Validated learning over opinions & conventions
- The collaboration focused on optimizing customers’ experiences over silos & hierarchy
- Adaptive & iterative campaigns over the Bigger whined campaigns
- The customer discovery process was prioritized over static prediction
- Flexible vs. rigid planning framework
- Responding to change instead of ardently following a fixed route
- Running small experiments over indulging in larger ventures