How to Up-Scale Your Business Even by Investing a Low Amount
The modern business landscape is highly competitive wherein, competing online can be a huge corporate subject. In such a situation, businesses assume that if they invest large amounts of time and money on advertising, they will be able to take their business to new heights. However, this is untrue. This blog post discloses strategies & secret sauces to scale up your businesses even with a small budget.
- Start With the Right ‘PITCH’
Start with a pitch that is motivating, perfect, incorporating, having social proof, and reflects on your subject-matter-expertise. As rightly implied by Robert Herjavec (serial entrepreneur), “You have 90 seconds if you are lucky”.
- Community Marketing
The second is getting involved with a community. Sponsoring charity or non-profit organizations by arranging small meetings, block parties, printing pamphlets and books, book launches, and events are important community marketing events that marketers can engage in to understand what is going on in the community. They can thereafter apply the best practices to enhance their local marketing strategies.
- Face-to-Face Networking
The third is to join face-to-face networking as networking holds the key in marketing. Joining organizations and becoming a member is a great strategy for startups. Modern apps like Meetup are used to find upcoming events in the nearby locality. The most important and instant is Cold Calling. Effective cold calling is necessary, otherwise, the client just picks, listens, and ignores. Features like proper pitch make your cold-calling effective; one should be pleasant and patient while delivering the content and should have an effective start, persistence, and lastly should give appointment date to call back for more information.
- Offer to Speak-Up
Offering to speak in front of an audience is a great ordeal for businesses as it gives them recognition, contacts, publicity at conferences, organizations, and local business groups.
- Leverage Ad Promo Credits and Offer Coupons
Nowadays, Ad Promo credits and Offer Coupons are at the spike. Starting with hosting services after advertising and discount codes to members and coupons attracts and also drives loyalty among existing customers.
‘To win something, we need to invest’. Invest by giving a ‘give-away of a free trial of your service or sample of products. And we should Keep on Updating your online listings for any changes.
- Customer is the “King”: Make Him Feel Like One – Be Grateful for their Support
Make existing customers feel like VIP by reciprocating with special notes and thanking them with compliments and appreciating their constant support.
- Reflect On Your Subject-Matter Expertise
To be an authority figure and to check on that we are being noticed by the audience respond to queries on answering platforms like Quora or any online forum relevant to the industry for strong profile and hold of our startup.
Creating awesome business cards that stand out decent price could be handed on when we meet someone or even can distribute at business meets.
- Go ‘Live’
Nowadays, live stream covers a good hold. Live stream with behind the scenes gives us the spice of comedy after we have finished marketing our businesses.
Branding our startups with name and contact inspires trust and engaged the audience.
Marketing doesn’t have to be expensive. There are plenty of ways for us to promote our start-up or local brands without emptying our bank accounts. So, it’s our turn now to turntables and start on. We can look up to the life of the great Dhirubhai Ambani who started his career as a clerk and today he is remembered as the founder of the renowned company called Reliance in Bombay.
As Bill gates rightly said once:
“If you are born poor it is not your mistake
But if you die poor it’s your mistake”.
The journey to being rich starts with wise investments and deciding in which baskets you want to put your eggs into, the same philosophy holds true for your marketing strategy as well.