Content Intelligence Marketing: Why B2B Companies need it
Prelude
Content intelligence is a strategy that uses artificial intelligence systems & software to process the data generated from pieces of content to valuable & precise insights. The practice optimizes the effectiveness of diverse pieces of content for businesses.
Content intelligence software work on the following principles:
- The software use AI within a certain framework to edit a behavioral analysis of customers & clients
- The system should effectively & precisely be able to process a large amount of data to give the content strategists an idea about:
- Content trends & efficacy
- The way clients respond to the pieces of content at disposal i.e. sentiment analysis
- The voice & the style of the content
- The use of Content intelligence is often connected to the science of big data & artificial intelligence
- Content intelligence is an indispensable asset for creating & maintaining high-quality content for targeted audience
- Ways for companies to achieve content intelligence include integrating artificial intelligence (AI) into the content management system (CMS), customer relationship management (CRM) of their businesses or with diverse Digital Asset Management (DAM) technologies
- A systematic engine can also be a part of content intelligence software so that the content can easily be classified according to the topics or the tags a platform a platform assigns
- Content intelligence software is often sought by marketers, content strategists, UX writers, & product managers
- Who influences the perception of their audiences & their beliefs
- What websites are being researched for by their audiences
- Which pieces of content are being shared by the audiences
- Which trends are being followed by the audiences
- What motivates their target audience
- What their audience persona consists of
- According to SocialPilot, 1.3 million pieces of content are shared on Facebook every minute
- According to Forbes, 500 million Tweets are sent per day on Twitter
- According to web-assets.domo.com 300 hours of new video content is uploaded every minute on Twitter
- According to SocialPilot, 85 million videos & photos are uploaded every day on Instagram
- According to WordPress, the total number of blog posts being published by them every month is nearly 70 million